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The crucial role of domain knowledge...

Denker, Florian.

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The crucial role of domain knowledge in evaluating early-stage new product ideas

Record Type:	Electronic resources : Monograph/item
Title/Author:	The crucial role of domain knowledge in evaluating early-stage new product ideas/ by Florian Denker.
Author:	Denker, Florian.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2018.,
Description:	xxi, 249 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Branding (Marketing) - Management. -
Online resource:	http://dx.doi.org/10.1007/978-3-658-19784-1
ISBN:	9783658197841

The crucial role of domain knowledge in evaluating early-stage new product ideas
Denker, Florian.

The crucial role of domain knowledge in evaluating early-stage new product ideas[electronic resource] /by Florian Denker. - Wiesbaden :Springer Fachmedien Wiesbaden :2018. - xxi, 249 p. :ill., digital ;24 cm. - Forschungs-/Entwicklungs-/Innovations-Management. - Forschungs-/Entwicklungs-/Innovations-Management..

ISBN: 9783658197841

Standard No.: 10.1007/978-3-658-19784-1doiSubjects--Topical Terms:

913943
Branding (Marketing)
--Management.

LC Class. No.: HF5415.1255 / .D465 2017

Dewey Class. No.: 658.827

The crucial role of domain knowledge in evaluating early-stage new product ideas
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