東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Interpretations of luxury = explorin...

Turunen, Linda Lisa Maria.

Linked to FindBook

Google Book

Amazon

博客來

Interpretations of luxury = exploring the consumer perspective /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Interpretations of luxury/ by Linda Lisa Maria Turunen.
Reminder of title:	exploring the consumer perspective /
Author:	Turunen, Linda Lisa Maria.
Published:	Cham :Springer International Publishing : : 2018.,
Description:	xiii, 191 p. :ill., digital ;24 cm.
[NT 15003449]:	Part I. Fundamentals of Luxury- 1. Introduction -- 2. Concept of Luxury through the Lens of History -- 3. Evolution of Global Luxury Brands -- 4. Luxury Consumption and Consumption of Luxury Goods -- Part II. Interpreting the Luxuriousness of a Brand- 5. Defining Luxuriousness -- 6. Extended Product: Value in Use and Consumption -- 7. Perceived Authenticity -- 8. Perceived Uniqueness -- 9. Context Specificity of Luxuriousness -- 10. Conclusion: Reflections of Luxury.
Contained By:	Springer eBooks
Subject:	Luxury goods industry. -
Online resource:	http://dx.doi.org/10.1007/978-3-319-60870-9
ISBN:	9783319608709

Interpretations of luxury = exploring the consumer perspective /
Turunen, Linda Lisa Maria.

Interpretations of luxuryexploring the consumer perspective /[electronic resource] :by Linda Lisa Maria Turunen. - Cham :Springer International Publishing :2018. - xiii, 191 p. :ill., digital ;24 cm. - Palgrave advances in luxury. - Palgrave advances in luxury..

Part I. Fundamentals of Luxury- 1. Introduction -- 2. Concept of Luxury through the Lens of History -- 3. Evolution of Global Luxury Brands -- 4. Luxury Consumption and Consumption of Luxury Goods -- Part II. Interpreting the Luxuriousness of a Brand- 5. Defining Luxuriousness -- 6. Extended Product: Value in Use and Consumption -- 7. Perceived Authenticity -- 8. Perceived Uniqueness -- 9. Context Specificity of Luxuriousness -- 10. Conclusion: Reflections of Luxury.

Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term 'luxury' in today's world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars.

ISBN: 9783319608709

Standard No.: 10.1007/978-3-319-60870-9doiSubjects--Topical Terms:

1246722
Luxury goods industry.

LC Class. No.: HD9999.L852 / T87 2018

Dewey Class. No.: 338.47

Interpretations of luxury = exploring the consumer perspective /
LDR:02129nmm a2200301 a 4500 001 2131046
003 DE-He213
005 20180530151123.0
006 m d
007 cr nn 008maaau
008 181005s2018 gw s 0 eng d
020 $a 9783319608709 $q (electronic bk.)
020 $a 9783319608693 $q (paper)
024 7 $a 10.1007/978-3-319-60870-9 $2 doi
035 $a 978-3-319-60870-9
040 $a GP $c GP
041 0 $a eng
050 4 $a HD9999.L852 $b T87 2018
082 0 4 $a 338.47 $2 23
090 $a HD9999.L852 $b T962 2018
100 1 $a Turunen, Linda Lisa Maria. $3 3296204
245 1 0 $a Interpretations of luxury $h [electronic resource] : $b exploring the consumer perspective / $c by Linda Lisa Maria Turunen.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2018.
300 $a xiii, 191 p. : $b ill., digital ; $c 24 cm.
490 1 $a Palgrave advances in luxury
505 0 $a Part I. Fundamentals of Luxury- 1. Introduction -- 2. Concept of Luxury through the Lens of History -- 3. Evolution of Global Luxury Brands -- 4. Luxury Consumption and Consumption of Luxury Goods -- Part II. Interpreting the Luxuriousness of a Brand- 5. Defining Luxuriousness -- 6. Extended Product: Value in Use and Consumption -- 7. Perceived Authenticity -- 8. Perceived Uniqueness -- 9. Context Specificity of Luxuriousness -- 10. Conclusion: Reflections of Luxury.
520 $a Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term 'luxury' in today's world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars.
650 0 $a Luxury goods industry. $3 1246722
650 0 $a Luxuries $x Marketing. $3 1012388
650 0 $a Consumer behavior. $3 535816
650 1 4 $a Business and Management. $2 eflch $3 1485455
650 2 4 $a Luxury. $3 2401108
650 2 4 $a Branding. $3 3235965
650 2 4 $a Consumer Behavior. $3 3220217
650 2 4 $a Trade. $3 2054344
650 2 4 $a Emerging Markets/Globalization. $3 1565823
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
830 0 $a Palgrave advances in luxury. $3 3220192
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-60870-9
950 $a Business and Management (Springer-41169)