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A study of advertising: The role of ...

Kappele, Amanda E.

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A study of advertising: The role of gender representations on craft beer labels.

Record Type:	Electronic resources : Monograph/item
Title/Author:	A study of advertising: The role of gender representations on craft beer labels./
Author:	Kappele, Amanda E.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2015,
Description:	82 p.
Notes:	Source: Masters Abstracts International, Volume: 56-01.
Contained By:	Masters Abstracts International56-01(E).
Subject:	Journalism. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10181007
ISBN:	9781369296594

A study of advertising: The role of gender representations on craft beer labels.
Kappele, Amanda E.

A study of advertising: The role of gender representations on craft beer labels. - Ann Arbor : ProQuest Dissertations & Theses, 2015 - 82 p.

Source: Masters Abstracts International, Volume: 56-01.

Thesis (M.A.)--University of Missouri - Columbia, 2015.

This study critically examines the gender representations presented on craft beer labels available at the International Tap House in Columbia, Missouri. These representations were then compared to consumer interactions with female wait staff at the International Tap House. Developed on a foundation existing of literature that addresses and problematizes the gender representations included in traditional media and advertisements for beer labels, this critical discourse analysis is informed by feminist standpoint theory. Meaning, the researcher's social location and lived experiences in the beer industry provide context for understanding how the gender representations on craft beer labels correlate with discourse within the industry.

ISBN: 9781369296594Subjects--Topical Terms:

576107
Journalism.

A study of advertising: The role of gender representations on craft beer labels.
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100 1 $a Kappele, Amanda E. $3 3290641
245 1 2 $a A study of advertising: The role of gender representations on craft beer labels.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2015
300 $a 82 p.
500 $a Source: Masters Abstracts International, Volume: 56-01.
500 $a Adviser: Cristina Mislan.
502 $a Thesis (M.A.)--University of Missouri - Columbia, 2015.
520 $a This study critically examines the gender representations presented on craft beer labels available at the International Tap House in Columbia, Missouri. These representations were then compared to consumer interactions with female wait staff at the International Tap House. Developed on a foundation existing of literature that addresses and problematizes the gender representations included in traditional media and advertisements for beer labels, this critical discourse analysis is informed by feminist standpoint theory. Meaning, the researcher's social location and lived experiences in the beer industry provide context for understanding how the gender representations on craft beer labels correlate with discourse within the industry.
590 $a School code: 0133.
650 4 $a Journalism. $3 576107
650 4 $a Mass communication. $3 2144804
650 4 $a Women's studies. $3 526816
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690 $a 0708
690 $a 0453
710 2 $a University of Missouri - Columbia. $3 1017522
773 0 $t Masters Abstracts International $g 56-01(E).
790 $a 0133
791 $a M.A.
792 $a 2015
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10181007