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The Implementation and Emulation of ...

McKendry, Rebekah.

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The Implementation and Emulation of Cult Movie Marketing.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The Implementation and Emulation of Cult Movie Marketing./
作者:	McKendry, Rebekah.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
面頁冊數:	145 p.
附註:	Source: Dissertation Abstracts International, Volume: 78-07(E), Section: A.
Contained By:	Dissertation Abstracts International78-07A(E).
標題:	Film studies. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10250391
ISBN:	9781369497304

The Implementation and Emulation of Cult Movie Marketing.
McKendry, Rebekah.

The Implementation and Emulation of Cult Movie Marketing. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 145 p.

Source: Dissertation Abstracts International, Volume: 78-07(E), Section: A.

Thesis (Ph.D.)--Virginia Commonwealth University, 2017.

Cult media is often an area of media studies that is difficult to define. Cult media branches through numerous time periods, genres, and fandom patterns. Cult trends are also constantly evolving over time, changing from word-of-mouth and point-of-sale advertising to social networks and Internet culture. But have the rudimentary basics of how media cults develop and spread their message changed along with the progressing marketing presentation? This dissertation explores the definition of media cults, their history, and marketing styles over time, ultimately exploring the tools utilized to market cult media and examine how these tools are now synthetically applied to many media products in hopes of garnering a passionate cult audience.

ISBN: 9781369497304Subjects--Topical Terms:

2122736
Film studies.

The Implementation and Emulation of Cult Movie Marketing.
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