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The Difference Between United States...

Yen, Chia-Ying.

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The Difference Between United States and Taiwanese Media in Promotion of Body Hair Removal.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The Difference Between United States and Taiwanese Media in Promotion of Body Hair Removal./
Author:	Yen, Chia-Ying.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2016,
Description:	58 p.
Notes:	Source: Masters Abstracts International, Volume: 56-03.
Contained By:	Masters Abstracts International56-03(E).
Subject:	Mass communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10249774
ISBN:	9781369530698

The Difference Between United States and Taiwanese Media in Promotion of Body Hair Removal.
Yen, Chia-Ying.

The Difference Between United States and Taiwanese Media in Promotion of Body Hair Removal. - Ann Arbor : ProQuest Dissertations & Theses, 2016 - 58 p.

Source: Masters Abstracts International, Volume: 56-03.

Thesis (M.S.)--Southern Illinois University at Edwardsville, 2016.

Western standards of beauty flow through advertising from the West to other parts of the world and have impacts, especially on women. Advertisers not only promote products, they also promote certain ideal practices, which help them increase their profit. This study examines one such practice: the promotion of body hair removal. The current exploratory research compares body hair removal advertising from the U.S., a low-context country, with that of Taiwan, a high-context country, using qualitative content analysis. The findings of the study show that advertisers adapted their strategies to the local culture in order to appeal to the local expectations.

ISBN: 9781369530698Subjects--Topical Terms:

2144804
Mass communication.

The Difference Between United States and Taiwanese Media in Promotion of Body Hair Removal.
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245 1 4 $a The Difference Between United States and Taiwanese Media in Promotion of Body Hair Removal.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2016
300 $a 58 p.
500 $a Source: Masters Abstracts International, Volume: 56-03.
500 $a Adviser: Suman Mishra.
502 $a Thesis (M.S.)--Southern Illinois University at Edwardsville, 2016.
520 $a Western standards of beauty flow through advertising from the West to other parts of the world and have impacts, especially on women. Advertisers not only promote products, they also promote certain ideal practices, which help them increase their profit. This study examines one such practice: the promotion of body hair removal. The current exploratory research compares body hair removal advertising from the U.S., a low-context country, with that of Taiwan, a high-context country, using qualitative content analysis. The findings of the study show that advertisers adapted their strategies to the local culture in order to appeal to the local expectations.
590 $a School code: 0509.
650 4 $a Mass communication. $3 2144804
650 4 $a Women's studies. $3 526816
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710 2 $a Southern Illinois University at Edwardsville. $b Mass Communication. $3 3176035
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856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10249774