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The Overall Factors that Inhibit the...

Liu, Zhen.

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The Overall Factors that Inhibit the Professional Development of Chinese Jingdezhen Ceramic Artists.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The Overall Factors that Inhibit the Professional Development of Chinese Jingdezhen Ceramic Artists./
Author:	Liu, Zhen.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
Description:	98 p.
Notes:	Source: Masters Abstracts International, Volume: 56-04.
Contained By:	Masters Abstracts International56-04(E).
Subject:	Arts management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10265474
ISBN:	9781369735482

The Overall Factors that Inhibit the Professional Development of Chinese Jingdezhen Ceramic Artists.
Liu, Zhen.

The Overall Factors that Inhibit the Professional Development of Chinese Jingdezhen Ceramic Artists. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 98 p.

Source: Masters Abstracts International, Volume: 56-04.

Thesis (M.A.)--American University, 2017.

This paper concentrates on the study of the factors that inhibit the professional development of Jingdezhen ceramic artists in China, especially in terms of marketing and communication, by integrating research, surveys, interviews, and analysis to understand how they become professional ceramic artists, and how they promote their arts in the ceramic community. The paper points out the factors that prevent Jingdezhen ceramic artists from fully engaging in marketing. They include the absence of a mature marketing mindset and adequate marketing skills. It concludes with the suggestions to develop a marketing mindset, establish a strategic marketing plan, learn from other mature arts markets, strengthen the relationship with government-affiliated arts organizations, and credit images and publications on all occasions.

ISBN: 9781369735482Subjects--Topical Terms:

3168382
Arts management.

The Overall Factors that Inhibit the Professional Development of Chinese Jingdezhen Ceramic Artists.
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520 $a This paper concentrates on the study of the factors that inhibit the professional development of Jingdezhen ceramic artists in China, especially in terms of marketing and communication, by integrating research, surveys, interviews, and analysis to understand how they become professional ceramic artists, and how they promote their arts in the ceramic community. The paper points out the factors that prevent Jingdezhen ceramic artists from fully engaging in marketing. They include the absence of a mature marketing mindset and adequate marketing skills. It concludes with the suggestions to develop a marketing mindset, establish a strategic marketing plan, learn from other mature arts markets, strengthen the relationship with government-affiliated arts organizations, and credit images and publications on all occasions.
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