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Metaphor and Ideology in Economic Di...

DeRhen, Brian.

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Metaphor and Ideology in Economic Discourse.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Metaphor and Ideology in Economic Discourse./
Author:	DeRhen, Brian.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
Description:	90 p.
Notes:	Source: Masters Abstracts International, Volume: 56-04.
Contained By:	Masters Abstracts International56-04(E).
Subject:	Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10272302
ISBN:	9781369763447

Metaphor and Ideology in Economic Discourse.
DeRhen, Brian.

Metaphor and Ideology in Economic Discourse. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 90 p.

Source: Masters Abstracts International, Volume: 56-04.

Thesis (M.A.)--University of the Pacific, 2017.

Despite the presence of metaphors in American political discourse, little scholarly attention has been paid to the functioning of economic metaphors. This study addresses this shortcoming by examining the use of economic metaphors in contentious argument, while paying attention to how metaphor's linguistic variability derives from the rhetorical nature of discourse, and how the context of conflicting ideologies facilitates clashes between larger political metaphors. After establishing the ubiquity of metaphor in economic policy discourse, this study elaborates on an understanding of a fractured political discourse with an historical model that traces this fracture back to four dominant ideological positions. Finally, rhetorical criticism grounds the research by refining a conceptual theory of metaphor into a methodology that directs attention to more elaborate analogies and extra-discursive narrative elements. The chosen artifact for this study is Bill Clinton's 2012 Democratic National Convention speech, due to its relevance in contemporary American political and economic discourse. Clinton's address defended Obama's incumbent appeal for a second term as U.S. president by concentrating on the aftermath of the 2008 economic crisis as a case study about the philosophical differences between the Democratic and Republican Parties. Clinton constructs a narrative of the American economy by using individualistic progress metaphors that animate a cooperation-conflict dichotomy of Democratic and Republican opposition. In turn, Clinton borrows from and contributes to a set of more broadly salient path metaphors that cohere around a future-oriented and generative conceptualization of Modern Liberal public policy.

ISBN: 9781369763447Subjects--Topical Terms:

524709
Communication.

Metaphor and Ideology in Economic Discourse.
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