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The impact of online and social medi...

Visone, Alexia.

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The impact of online and social media platforms in the art market: A case study on Instagram.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The impact of online and social media platforms in the art market: A case study on Instagram./
Author:	Visone, Alexia.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2016,
Description:	79 p.
Notes:	Source: Masters Abstracts International, Volume: 56-02.
Contained By:	Masters Abstracts International56-02(E).
Subject:	Arts management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10187688
ISBN:	9781369337488

The impact of online and social media platforms in the art market: A case study on Instagram.
Visone, Alexia.

The impact of online and social media platforms in the art market: A case study on Instagram. - Ann Arbor : ProQuest Dissertations & Theses, 2016 - 79 p.

Source: Masters Abstracts International, Volume: 56-02.

Thesis (M.A.)--Sotheby's Institute of Art - New York, 2016.

For the last fifteen years, the art world has adapted new forms of communication and technological advances that have impacted the art market in various ways. Thanks to Internet accessibility, e-commerce and the creation of social media platforms, such as Instagram, the art market has experience a significant growth. With more than 40 billion photos, and 400 million users, Instagram has been the platform of choice for many art world participants to promote, exhibit and sell art. Instagram provides greater exposure for launching artists career, as well as, a new space for experiencing art rather than in a physical gallery. Besides, Instagram is becoming a popular platform for artist self-representation, and is helping bypass the role of the dealer. At the same time, Instagram is acting as a forum for commerce and conversation; becoming the most appealing channel for artists, auction houses, galleries, collectors, and art related websites to share their works worldwide with just the “click” of a button.

ISBN: 9781369337488Subjects--Topical Terms:

3168382
Arts management.

The impact of online and social media platforms in the art market: A case study on Instagram.
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520 $a For the last fifteen years, the art world has adapted new forms of communication and technological advances that have impacted the art market in various ways. Thanks to Internet accessibility, e-commerce and the creation of social media platforms, such as Instagram, the art market has experience a significant growth. With more than 40 billion photos, and 400 million users, Instagram has been the platform of choice for many art world participants to promote, exhibit and sell art. Instagram provides greater exposure for launching artists career, as well as, a new space for experiencing art rather than in a physical gallery. Besides, Instagram is becoming a popular platform for artist self-representation, and is helping bypass the role of the dealer. At the same time, Instagram is acting as a forum for commerce and conversation; becoming the most appealing channel for artists, auction houses, galleries, collectors, and art related websites to share their works worldwide with just the “click” of a button.
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