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The Impact of Integrating Corporate ...

Acquay, Jacinta.

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The Impact of Integrating Corporate Social Responsibility Into Business Strategies.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The Impact of Integrating Corporate Social Responsibility Into Business Strategies./
Author:	Acquay, Jacinta.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
Description:	255 p.
Notes:	Source: Dissertation Abstracts International, Volume: 78-08(E), Section: A.
Contained By:	Dissertation Abstracts International78-08A(E).
Subject:	Business administration. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10258909
ISBN:	9781369656015

The Impact of Integrating Corporate Social Responsibility Into Business Strategies.
Acquay, Jacinta.

The Impact of Integrating Corporate Social Responsibility Into Business Strategies. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 255 p.

Source: Dissertation Abstracts International, Volume: 78-08(E), Section: A.

Thesis (D.B.A.)--Northcentral University, 2017.

Many business leaders believe that Corporate Social Responsibility (CSR), a concept that promotes corporate social stewardship of business organizations, may be the solution to help rebuild the broken relationship between businesses and society, and help regain consumer trust. However, practitioners find it challenging to implement the concept effectively due to ambiguities in interpretation and practice. Knowledge gaps in stakeholder theory, and the integrative approach to CSR suggests that practitioners lack mechanisms for effective stakeholder engagement and tend to overlook consumer expectations when developing CSR initiatives. These deficiencies lead to misalignment of CSR efforts with business strategies, and failures to link practice to desired outcomes. This qualitative research explored how banks could generate mutually beneficial value exchanges with their consumers through CSR efforts. The research focused on two groups of bank consumers within the District of Columbia, the Maryland Capital Region, and the Northern Virginia geographic areas, and utilized a combination of bank CSR reports from 12 banks and interviews with 50 study participants. The research questions focused on factors that motivate CSR efforts among the selected banks, factors that motivate bank consumers to respond favorably to bank CSR efforts, as well as elements that impede successful bank CSR practice. The findings showed that although banks have many opportunities to use CSR to generate mutually beneficial exchanges with their consumers, they often fall short in aligning their CSR efforts with their core business strategies and lack mechanisms to maintain a sustainable relationship with their consumers. This research therefore provides recommendations to help bank CSR practitioners find innovative ways to continuously engage bank consumers and maintain sustainable relationships, as well as practical approaches to adopting CSR efforts that bank consumers find useful to meet their financial goals. The explorative study looked at the impact of incorporating CSR into corporate strategies from a general lens. Therefore, future researchers could focus on the causal effects of specific CSR programs and consumer responses, and links between specific CSR programs and business profitability.

ISBN: 9781369656015Subjects--Topical Terms:

3168311
Business administration.

The Impact of Integrating Corporate Social Responsibility Into Business Strategies.
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