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Brand community interface design: An...

Christiansen, Heather Dunn.

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Brand community interface design: An adapted method for user experience research.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Brand community interface design: An adapted method for user experience research./
Author:	Christiansen, Heather Dunn.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2016,
Description:	253 p.
Notes:	Source: Dissertation Abstracts International, Volume: 77-10(E), Section: A.
Contained By:	Dissertation Abstracts International77-10A(E).
Subject:	Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10119352
ISBN:	9781339805863

Brand community interface design: An adapted method for user experience research.
Christiansen, Heather Dunn.

Brand community interface design: An adapted method for user experience research. - Ann Arbor : ProQuest Dissertations & Theses, 2016 - 253 p.

Source: Dissertation Abstracts International, Volume: 77-10(E), Section: A.

Thesis (Ph.D.)--Clemson University, 2016.

As the field of user experience research grows, it is logical for its selection of methods to grow as well. This dissertation seeks to shed light on a research method traditionally used in other fields (namely, philosophy and more recently, marketing and consumer behavior) and how that method can be adapted and applied to user experience research. The goal is to investigate the method of existential phenomenology and the use of phenomenological interviews in order to determine if it is an appropriate research method for the constructivist approach to user experience. This dissertation begins by familiarizing the reader with three main areas of study that were employed to inform the research: usability and user experience, brand communities, and identity and the act of identification. Next, the method of existential phenomenology is addressed and the exact research process performed for the project is explained. Results from the interviews and their initial analysis via multiple coding strategies are described. Finally, analysis and application of the results are presented in an effort to demonstrate how designers can employ existential phenomenology and phenomenological interviews to inform interface design. Based on the findings of the project, this adapted method can be considered a "constructivist" approach to user experience research and it does provide actionable results that can be employed by designers to inform interpellative interfaces.

ISBN: 9781339805863Subjects--Topical Terms:

524709
Communication.

Brand community interface design: An adapted method for user experience research.
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