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The role of information ignorance in...

Beiermann, Jenny A.

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The role of information ignorance in consumers' willingness-topay for local honey.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The role of information ignorance in consumers' willingness-topay for local honey./
Author:	Beiermann, Jenny A.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2016,
Description:	120 p.
Notes:	Source: Masters Abstracts International, Volume: 56-02.
Contained By:	Masters Abstracts International56-02(E).
Subject:	Agricultural economics. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10163428
ISBN:	9781369181203

The role of information ignorance in consumers' willingness-topay for local honey.
Beiermann, Jenny A.

The role of information ignorance in consumers' willingness-topay for local honey. - Ann Arbor : ProQuest Dissertations & Theses, 2016 - 120 p.

Source: Masters Abstracts International, Volume: 56-02.

Thesis (M.S.)--University of Wyoming, 2016.

Honey bees offer abundant value to society. Crop pollination and honey are two principle benefits generated by the honey bee (Apis mellifera). Yet, the sustainability of both is threatened by historical and nonreplaced honey bee colony losses. Consequently, the domestic supply of honey is not able to satiate increasing demand. Imported honey used to compensate for low domestic supply has many potential negative health effects due to potential pesticide residues and traces of heavy metals in the honey. This study uses multinomial logistic regression and two-sample t-tests to determine if consumers are willing to pay a premium for Wyoming honey, and to test if consumers engage in strategic ignorance to avoid negative emotions about consuming honey of unknown origin that could be harmful to them. Results indicate that 53.28 percent of participants are willing to pay a premium of 2.48 dollars for Wyoming honey. Also, nearly 20 percent of participants ignore information about the origin of honey, however, there is no evidence that consumers are strategically ignoring this information. This research suggests that it would be beneficial to local Wyoming honey producers to label their product with the origin and health benefits of honey to attract those customers willing to pay a premium for Wyoming.

ISBN: 9781369181203Subjects--Topical Terms:

3172150
Agricultural economics.

The role of information ignorance in consumers' willingness-topay for local honey.
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300 $a 120 p.
500 $a Source: Masters Abstracts International, Volume: 56-02.
500 $a Adviser: Chian Jones-Ritten.
502 $a Thesis (M.S.)--University of Wyoming, 2016.
520 $a Honey bees offer abundant value to society. Crop pollination and honey are two principle benefits generated by the honey bee (Apis mellifera). Yet, the sustainability of both is threatened by historical and nonreplaced honey bee colony losses. Consequently, the domestic supply of honey is not able to satiate increasing demand. Imported honey used to compensate for low domestic supply has many potential negative health effects due to potential pesticide residues and traces of heavy metals in the honey. This study uses multinomial logistic regression and two-sample t-tests to determine if consumers are willing to pay a premium for Wyoming honey, and to test if consumers engage in strategic ignorance to avoid negative emotions about consuming honey of unknown origin that could be harmful to them. Results indicate that 53.28 percent of participants are willing to pay a premium of 2.48 dollars for Wyoming honey. Also, nearly 20 percent of participants ignore information about the origin of honey, however, there is no evidence that consumers are strategically ignoring this information. This research suggests that it would be beneficial to local Wyoming honey producers to label their product with the origin and health benefits of honey to attract those customers willing to pay a premium for Wyoming.
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