東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

"I can haz applicants": An analysis ...

Helldorfer, Kelly Lee.

Linked to FindBook

Google Book

Amazon

博客來

"I can haz applicants": An analysis of police recruitment and marketing through social media.

Record Type:	Electronic resources : Monograph/item
Title/Author:	"I can haz applicants": An analysis of police recruitment and marketing through social media./
Author:	Helldorfer, Kelly Lee.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2016,
Description:	99 p.
Notes:	Source: Masters Abstracts International, Volume: 56-02.
Contained By:	Masters Abstracts International56-02(E).
Subject:	Criminology. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10241721
ISBN:	9781369357165

"I can haz applicants": An analysis of police recruitment and marketing through social media.
Helldorfer, Kelly Lee.

"I can haz applicants": An analysis of police recruitment and marketing through social media. - Ann Arbor : ProQuest Dissertations & Theses, 2016 - 99 p.

Source: Masters Abstracts International, Volume: 56-02.

Thesis (M.A.)--The University of Southern Mississippi, 2016.

In recent decades, the Internet has flourished with the advancement of social media: apps, blogs, social networking, multimedia sources, podcasts, and more. Consequently, the Millennial Generation has grown up immersed in both the Internet and social media networks differently than previous generations. Due to the rapid expansion of social media outlets and their effects on future employees, police departments must consider their agency "brand" and how effectively they market their departments to this generation for the purpose of recruitment both on the Internet and with social media platforms.

ISBN: 9781369357165Subjects--Topical Terms:

533274
Criminology.

"I can haz applicants": An analysis of police recruitment and marketing through social media.
LDR:02229nmm a2200313 4500 001 2120646
005 20170724080050.5
008 180830s2016 ||||||||||||||||| ||eng d
020 $a 9781369357165
035 $a (MiAaPQ)AAI10241721
035 $a AAI10241721
040 $a MiAaPQ $c MiAaPQ
100 1 $a Helldorfer, Kelly Lee. $0 (orcid)0000-0003-3797-1217 $3 3282589
245 1 0 $a "I can haz applicants": An analysis of police recruitment and marketing through social media.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2016
300 $a 99 p.
500 $a Source: Masters Abstracts International, Volume: 56-02.
500 $a Adviser: Charles Scheer.
502 $a Thesis (M.A.)--The University of Southern Mississippi, 2016.
520 $a In recent decades, the Internet has flourished with the advancement of social media: apps, blogs, social networking, multimedia sources, podcasts, and more. Consequently, the Millennial Generation has grown up immersed in both the Internet and social media networks differently than previous generations. Due to the rapid expansion of social media outlets and their effects on future employees, police departments must consider their agency "brand" and how effectively they market their departments to this generation for the purpose of recruitment both on the Internet and with social media platforms.
520 $a This research analysis employed a netnography to examine 500 police websites and their additional social media presence. In general, this study found police departments are not using websites or social media as recruitment tools. An agency's size, budget, and having a departmental website are predictors of total social media recruitment. Further, those elements influence a jurisdictional website's online effectiveness, or overall quality, but do not impact departmental websites effectiveness because they are already of a high quality. This analysis supports the idea that police departments generally are not maintaining an online presence or actively recruiting online.
590 $a School code: 0211.
650 4 $a Criminology. $3 533274
650 4 $a Marketing. $3 536353
650 4 $a Vocational education. $3 539232
690 $a 0627
690 $a 0338
690 $a 0747
710 2 $a The University of Southern Mississippi. $b Criminal Justice. $3 3168931
773 0 $t Masters Abstracts International $g 56-02(E).
790 $a 0211
791 $a M.A.
792 $a 2016
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10241721