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Crowdfunding: Why Museums Should Cul...

Dune, Katie.

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Crowdfunding: Why Museums Should Cultivate the Millennial Online Donor.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Crowdfunding: Why Museums Should Cultivate the Millennial Online Donor./
Author:	Dune, Katie.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2013,
Description:	73 p.
Notes:	Source: Masters Abstracts International, Volume: 52-06.
Contained By:	Masters Abstracts International52-06(E).
Subject:	Museum studies. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1553821
ISBN:	9781303816536

Crowdfunding: Why Museums Should Cultivate the Millennial Online Donor.
Dune, Katie.

Crowdfunding: Why Museums Should Cultivate the Millennial Online Donor. - Ann Arbor : ProQuest Dissertations & Theses, 2013 - 73 p.

Source: Masters Abstracts International, Volume: 52-06.

Thesis (M.A.)--The University of the Arts, 2013.

This thesis analyzes the trends and data behind the use of crowdfunding to cultivate the online Millennial donor. In interpreting the trends, behaviors, and attitudes of the Millennial generation along with the characteristics of crowdfunding, I argue that this model may supplement fundraising campaigns run by museums. The scope of this research was through the examination of data and information from areas of nonprofit giving, characteristics of crowdfunding, and the values and demographics of the Millennial generation from 2011 to present. This data came in the form of cultural reports from foundations, research centers, and other trusted sources.

ISBN: 9781303816536Subjects--Topical Terms:

2122775
Museum studies.

Crowdfunding: Why Museums Should Cultivate the Millennial Online Donor.
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245 1 0 $a Crowdfunding: Why Museums Should Cultivate the Millennial Online Donor.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2013
300 $a 73 p.
500 $a Source: Masters Abstracts International, Volume: 52-06.
500 $a Includes supplementary digital materials.
500 $a Adviser: Joseph J. Gonzales.
502 $a Thesis (M.A.)--The University of the Arts, 2013.
520 $a This thesis analyzes the trends and data behind the use of crowdfunding to cultivate the online Millennial donor. In interpreting the trends, behaviors, and attitudes of the Millennial generation along with the characteristics of crowdfunding, I argue that this model may supplement fundraising campaigns run by museums. The scope of this research was through the examination of data and information from areas of nonprofit giving, characteristics of crowdfunding, and the values and demographics of the Millennial generation from 2011 to present. This data came in the form of cultural reports from foundations, research centers, and other trusted sources.
520 $a Through crowdfunding, museums are able to interact, engage, and cultivate the Millennial online donor through a medium that is comfortable, trusted, and familiar to them. As museums face uncertainty in their ability to remain financially sustainable, crowdfunding may serve as one of many successful tools in not only raising funds for the institution, but also awareness-building and promotion. The Millennial may then be cultivated through these online outlets to become an institutional advocate, volunteer, member, etc. This thesis will explore the opportunities through which this may be possible.
590 $a School code: 1289.
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650 4 $a Arts management. $3 3168382
650 4 $a Web studies. $3 2122754
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