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Is this love: The value of the first...

Phillips, Erin.

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Is this love: The value of the first-time donor experience.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Is this love: The value of the first-time donor experience./
Author:	Phillips, Erin.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2013,
Description:	88 p.
Notes:	Source: Masters Abstracts International, Volume: 52-02.
Contained By:	Masters Abstracts International52-02(E).
Subject:	Arts management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1543808
ISBN:	9781303321795

Is this love: The value of the first-time donor experience.
Phillips, Erin.

Is this love: The value of the first-time donor experience. - Ann Arbor : ProQuest Dissertations & Theses, 2013 - 88 p.

Source: Masters Abstracts International, Volume: 52-02.

Thesis (M.A.)--American University, 2013.

Research over the past several decades has indicated that there is vast opportunity for philanthropic gifts in the United States. Yet donor attrition rates after a nonprofit organization receives its first charitable gift continue to remain near 50%. This research explores donor communications through a first-time donor experiment and multiple interviews with development professionals in the Washington, DC area. As our nation experiences a demographic shift, nonprofit organizations must learn to adapt their communication styles in order to retain first-time donors. Current research supports the shift from donor acquisition to donor retention; however, findings from this study indicate that many organizations not applying strategies to retain donors. The first-time donor experiment revealed that some organizations are failing to acknowledge first-time donors, which is likely contributing to donor lapse.

ISBN: 9781303321795Subjects--Topical Terms:

3168382
Arts management.

Is this love: The value of the first-time donor experience.
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500 $a Source: Masters Abstracts International, Volume: 52-02.
500 $a Adviser: Ximena Varela.
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520 $a Research over the past several decades has indicated that there is vast opportunity for philanthropic gifts in the United States. Yet donor attrition rates after a nonprofit organization receives its first charitable gift continue to remain near 50%. This research explores donor communications through a first-time donor experiment and multiple interviews with development professionals in the Washington, DC area. As our nation experiences a demographic shift, nonprofit organizations must learn to adapt their communication styles in order to retain first-time donors. Current research supports the shift from donor acquisition to donor retention; however, findings from this study indicate that many organizations not applying strategies to retain donors. The first-time donor experiment revealed that some organizations are failing to acknowledge first-time donors, which is likely contributing to donor lapse.
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