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Getting Attention for a Ceramic Art ...

Bodnar, Steven R.

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Getting Attention for a Ceramic Art Exhibition: A Case Study of a Nonprofit's Promotional Campaign.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Getting Attention for a Ceramic Art Exhibition: A Case Study of a Nonprofit's Promotional Campaign./
Author:	Bodnar, Steven R.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2012,
Description:	70 p.
Notes:	Source: Masters Abstracts International, Volume: 51-04.
Contained By:	Masters Abstracts International51-04(E).
Subject:	Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1530767
ISBN:	9781267804600

Getting Attention for a Ceramic Art Exhibition: A Case Study of a Nonprofit's Promotional Campaign.
Bodnar, Steven R.

Getting Attention for a Ceramic Art Exhibition: A Case Study of a Nonprofit's Promotional Campaign. - Ann Arbor : ProQuest Dissertations & Theses, 2012 - 70 p.

Source: Masters Abstracts International, Volume: 51-04.

Thesis (M.S.)--Rochester Institute of Technology, 2012.

A participant-observation case study of a promotional campaign developed and implemented for a temporary, nonprofit ceramic art exhibition. The subject is introduced through a review of both theoretical and practical research examples centered on marketing and public relations for arts and cultural attractions. The present study offers a descriptive and evaluative analysis of the campaign's promotional strategies and tactics. Strategies discussed include promotional objectives, prospective audiences, assessment of available resources, and scheduling and implementation. The tactics include direct mail and email delivery of press releases, promotional materials, and the use of social media. Findings demonstrate that publicity generated primarily was derived from a combination of personalized email communications and timely, unique press releases.

ISBN: 9781267804600Subjects--Topical Terms:

524709
Communication.

Getting Attention for a Ceramic Art Exhibition: A Case Study of a Nonprofit's Promotional Campaign.
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100 1 $a Bodnar, Steven R. $3 3282031
245 1 0 $a Getting Attention for a Ceramic Art Exhibition: A Case Study of a Nonprofit's Promotional Campaign.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2012
300 $a 70 p.
500 $a Source: Masters Abstracts International, Volume: 51-04.
500 $a Adviser: Bruce A. Austin.
502 $a Thesis (M.S.)--Rochester Institute of Technology, 2012.
520 $a A participant-observation case study of a promotional campaign developed and implemented for a temporary, nonprofit ceramic art exhibition. The subject is introduced through a review of both theoretical and practical research examples centered on marketing and public relations for arts and cultural attractions. The present study offers a descriptive and evaluative analysis of the campaign's promotional strategies and tactics. Strategies discussed include promotional objectives, prospective audiences, assessment of available resources, and scheduling and implementation. The tactics include direct mail and email delivery of press releases, promotional materials, and the use of social media. Findings demonstrate that publicity generated primarily was derived from a combination of personalized email communications and timely, unique press releases.
590 $a School code: 0465.
650 4 $a Communication. $3 524709
650 4 $a Marketing. $3 536353
650 4 $a Museum studies. $3 2122775
650 4 $a Arts management. $3 3168382
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690 $a 0338
690 $a 0730
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710 2 $a Rochester Institute of Technology. $b Communication and Media Technologies. $3 1037381
773 0 $t Masters Abstracts International $g 51-04(E).
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792 $a 2012
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1530767