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Theatre patronage in the post-subscr...

Greene, Mira Clare.

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Theatre patronage in the post-subscription era: Evaluating nontraditional subscription models used by nonprofit theatres and alternative methods of monetization for implementation by California Repertory Company.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Theatre patronage in the post-subscription era: Evaluating nontraditional subscription models used by nonprofit theatres and alternative methods of monetization for implementation by California Repertory Company./
Author:	Greene, Mira Clare.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2013,
Description:	67 p.
Notes:	Source: Masters Abstracts International, Volume: 52-05.
Contained By:	Masters Abstracts International52-05(E).
Subject:	Arts management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1527376
ISBN:	9781303766510

Theatre patronage in the post-subscription era: Evaluating nontraditional subscription models used by nonprofit theatres and alternative methods of monetization for implementation by California Repertory Company.
Greene, Mira Clare.

Theatre patronage in the post-subscription era: Evaluating nontraditional subscription models used by nonprofit theatres and alternative methods of monetization for implementation by California Repertory Company. - Ann Arbor : ProQuest Dissertations & Theses, 2013 - 67 p.

Source: Masters Abstracts International, Volume: 52-05.

Thesis (M.B.A.)--California State University, Long Beach, 2013.

This thesis, presented in partial fulfillment of the requirement for the degree of Master of Business Administration/Master of Fine Arts in Theatre Management, analyzes the origins and limitations of the traditional subscription model used by performing arts organizations. As subscription sales continue a nationwide, decade-long decline, some companies are exploring nontraditional models, while in other industries new media is facilitating innovative alternative methods of monetization. These new models are successful when they customize offerings and increase value provided to patrons, who increasingly desire flexibility and dialogue. Based on a SWOT analysis and Quantitative Strategic Planning Matrix, these alternative patronage models are evaluated with respect to their viability for implementation by California Repertory Company (Cal Rep).

ISBN: 9781303766510Subjects--Topical Terms:

3168382
Arts management.

Theatre patronage in the post-subscription era: Evaluating nontraditional subscription models used by nonprofit theatres and alternative methods of monetization for implementation by California Repertory Company.
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