東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Agritourism, value co-creation, and ...

Cubillas, Sonora.

Linked to FindBook

Google Book

Amazon

博客來

Agritourism, value co-creation, and marketing innovation in the Sonoita-Elgin Wine Industry.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Agritourism, value co-creation, and marketing innovation in the Sonoita-Elgin Wine Industry./
Author:	Cubillas, Sonora.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2016,
Description:	36 p.
Notes:	Source: Masters Abstracts International, Volume: 55-06.
Contained By:	Masters Abstracts International55-06(E).
Subject:	Agricultural education. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10149413
ISBN:	9781369045130

Agritourism, value co-creation, and marketing innovation in the Sonoita-Elgin Wine Industry.
Cubillas, Sonora.

Agritourism, value co-creation, and marketing innovation in the Sonoita-Elgin Wine Industry. - Ann Arbor : ProQuest Dissertations & Theses, 2016 - 36 p.

Source: Masters Abstracts International, Volume: 55-06.

Thesis (M.S.)--The University of Arizona, 2016.

Customers play an essential role in the growth and success of any business. Wineries and other agricultural-based enterprises that actively engage and/or involve customers in production and other central processes do so for reasons that transcend simple marketing strategies. This qualitative study explores the strategic potential of customer inclusion in the operations of locally and/or regionally-based agricultural enterprises vis-a-vis on-site tourist models. This exploration relies on the theoretical principles of value co-creation to identify and illustrate how agritourism enterprises can more purposefully and strategically engage and embed consumers within their business operations. Atmosphere, compromise, and investment of consumers within the value creation process leads to the transition of such consumers; taking them passive recipients to active participants.

ISBN: 9781369045130Subjects--Topical Terms:

612126
Agricultural education.

Agritourism, value co-creation, and marketing innovation in the Sonoita-Elgin Wine Industry.
LDR:01798nmm a2200301 4500 001 2118529
005 20170612074619.5
008 180830s2016 ||||||||||||||||| ||eng d
020 $a 9781369045130
035 $a (MiAaPQ)AAI10149413
035 $a AAI10149413
040 $a MiAaPQ $c MiAaPQ
100 1 $a Cubillas, Sonora. $3 3280371
245 1 0 $a Agritourism, value co-creation, and marketing innovation in the Sonoita-Elgin Wine Industry.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2016
300 $a 36 p.
500 $a Source: Masters Abstracts International, Volume: 55-06.
500 $a Adviser: Matthew Mars.
502 $a Thesis (M.S.)--The University of Arizona, 2016.
520 $a Customers play an essential role in the growth and success of any business. Wineries and other agricultural-based enterprises that actively engage and/or involve customers in production and other central processes do so for reasons that transcend simple marketing strategies. This qualitative study explores the strategic potential of customer inclusion in the operations of locally and/or regionally-based agricultural enterprises vis-a-vis on-site tourist models. This exploration relies on the theoretical principles of value co-creation to identify and illustrate how agritourism enterprises can more purposefully and strategically engage and embed consumers within their business operations. Atmosphere, compromise, and investment of consumers within the value creation process leads to the transition of such consumers; taking them passive recipients to active participants.
590 $a School code: 0009.
650 4 $a Agricultural education. $3 612126
650 4 $a Marketing. $3 536353
650 4 $a Recreation. $3 535376
690 $a 0517
690 $a 0338
690 $a 0814
710 2 $a The University of Arizona. $b Agricultural Education. $3 3280372
773 0 $t Masters Abstracts International $g 55-06(E).
790 $a 0009
791 $a M.S.
792 $a 2016
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10149413