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Beyond the Centerfold: Masculinity, ...

Bourdage, Monique Mignon.

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Beyond the Centerfold: Masculinity, Technology, and Culture in Playboy's Multimedia Empire, 1953-1972.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Beyond the Centerfold: Masculinity, Technology, and Culture in Playboy's Multimedia Empire, 1953-1972./
Author:	Bourdage, Monique Mignon.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2016,
Description:	397 p.
Notes:	Source: Dissertation Abstracts International, Volume: 78-01(E), Section: A.
Contained By:	Dissertation Abstracts International78-01A(E).
Subject:	Mass communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10153136
ISBN:	9781369082654

Beyond the Centerfold: Masculinity, Technology, and Culture in Playboy's Multimedia Empire, 1953-1972.
Bourdage, Monique Mignon.

Beyond the Centerfold: Masculinity, Technology, and Culture in Playboy's Multimedia Empire, 1953-1972. - Ann Arbor : ProQuest Dissertations & Theses, 2016 - 397 p.

Source: Dissertation Abstracts International, Volume: 78-01(E), Section: A.

Thesis (Ph.D.)--University of Michigan, 2016.

This project utilizes Playboy as a case study for understanding changes in the configurations of white, middle class masculinity in the United States after World War II and draws attention to the role of media and entertainment technologies in circulating and defining these masculinities. More than a girlie magazine, Playboy in its most prosperous years, 1953-1972, offers multiple sites---the magazine, two television series, and the chain of Playboy Clubs---in which relationships of gender, class, race, and taste are contested. The most significant contribution of this project is its focus on the sonic dimensions of the Playboy lifestyle and its demonstration of the ways in which popular music and sound technologies were utilized to interpellate Playboy men as socially conscious citizens and to circulate gendered discourses concerning taste and mass culture.

ISBN: 9781369082654Subjects--Topical Terms:

2144804
Mass communication.

Beyond the Centerfold: Masculinity, Technology, and Culture in Playboy's Multimedia Empire, 1953-1972.
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245 1 0 $a Beyond the Centerfold: Masculinity, Technology, and Culture in Playboy's Multimedia Empire, 1953-1972.
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300 $a 397 p.
500 $a Source: Dissertation Abstracts International, Volume: 78-01(E), Section: A.
500 $a Advisers: Susan J Douglas; Gerald Patrick Scannell.
502 $a Thesis (Ph.D.)--University of Michigan, 2016.
520 $a This project utilizes Playboy as a case study for understanding changes in the configurations of white, middle class masculinity in the United States after World War II and draws attention to the role of media and entertainment technologies in circulating and defining these masculinities. More than a girlie magazine, Playboy in its most prosperous years, 1953-1972, offers multiple sites---the magazine, two television series, and the chain of Playboy Clubs---in which relationships of gender, class, race, and taste are contested. The most significant contribution of this project is its focus on the sonic dimensions of the Playboy lifestyle and its demonstration of the ways in which popular music and sound technologies were utilized to interpellate Playboy men as socially conscious citizens and to circulate gendered discourses concerning taste and mass culture.
520 $a This project relies on the analysis of over 228 issues of Playboy plus the analysis of women's, home, and other magazines; archival documents; episodes of Playboy's Penthouse and Playboy After Dark; and other primary and secondary sources. I take a grounded theory approach to my analysis, utilizing the constant comparative method to draw out and make connections between themes as they emerge. This approach enabled me to develop a deep understanding of the image Playboy created for itself and how this image is related to other white middle class masculinities, femininity, heterosexuality, notions of taste, consumer goods, leisure competence, and socioeconomic class.
520 $a The chapters are arranged thematically and examine and historically situate Playboy masculinity, the role of architecture and design in the Playboy lifestyle, the gendering of home entertainment technologies, and the role of popular music in reinforcing Playboy masculinity and establishing the Playboy man as socially conscious. Through this analysis, I reveal Playboy's interventions into mid-twentieth century debates about mass culture, demonstrating how Playboy distanced itself from the low culture of a girlie magazine by arguing that women and undesirable men had the lowest tastes. I argue against the idea that Playboy merely masculinized consumption and demonstrate Playboy's advocacy for consumption as a performative act that produces gender and other aspects of one's social location.
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