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Looking good versus being good in th...

Mezzio, Steven S.

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Looking good versus being good in the commercialization of university-industry ventures: Business school signals of quality, non-degree executive education and press rankings.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Looking good versus being good in the commercialization of university-industry ventures: Business school signals of quality, non-degree executive education and press rankings./
Author:	Mezzio, Steven S.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2016,
Description:	165 p.
Notes:	Source: Dissertation Abstracts International, Volume: 78-05(E), Section: A.
Contained By:	Dissertation Abstracts International78-05A(E).
Subject:	Management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10169549
ISBN:	9781369237375

Looking good versus being good in the commercialization of university-industry ventures: Business school signals of quality, non-degree executive education and press rankings.
Mezzio, Steven S.

Looking good versus being good in the commercialization of university-industry ventures: Business school signals of quality, non-degree executive education and press rankings. - Ann Arbor : ProQuest Dissertations & Theses, 2016 - 165 p.

Source: Dissertation Abstracts International, Volume: 78-05(E), Section: A.

Thesis (Ph.D.)--New York University, 2016.

A commercial ethos exists in higher education according to some scholars and pundits. Critics assert that since the 1980s, commercial forces have led to an emphasis on selling faculty know-how and knowledge through commercial linkages with industry. Advocates suggest that such linkages are critical to economic growth and generating supplemental funds for universities. This study uses this commercialization of higher education context as a springboard from which to examine constructs and antecedents of success in commercial linkages between business schools and industry, through the study of business schools selling non-degree executive education to corporate customers. Using a conceptual framework consisting of resource dependency theory, organizational boundary theory and signaling theory, business schools selling non-degree executive education to corporations were posited as serving multiple constituencies -- existing customers and prospective customers. Success depends on satisfying both constituencies by attracting new customers with a prominent market reputation in the field of executive education through press rankings (i.e., looking good), and by retaining existing customers so they continue to buy training programs (i.e., being good), through the use of the use of quality management to ensure consistent delivery of high-quality products and services. Three signals of quality associated with a business school and associated non-degree executive education profit center were construed in this study: 1) quality management conditions of a non-degree executive education unit, as measured by a survey, 2) MBA program quality, as measured by press rankings, and 3) business school research quality, as measured by public rankings. This study then explored the association between these signals of quality and the reputational prominence of the business school in the field of executive education, as measured by annual press rankings of business school providers of executive education determined by the Financial Times. Findings suggest that being highly ranked in the field of executive education in press rankings (i.e., looking good) may not necessarily reflect high-quality educational program and customer service conditions within a business school's executive education work unit (i.e., being good), and vice versa. Focusing efforts on only one of these success-dependencies may create an imbalance that threatens overall success and survival.

ISBN: 9781369237375Subjects--Topical Terms:

516664
Management.

Looking good versus being good in the commercialization of university-industry ventures: Business school signals of quality, non-degree executive education and press rankings.
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