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Behind the Mask of Hype: The Brand D...

Dagenais, Clara.

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Behind the Mask of Hype: The Brand Duality of Art/Fashion Collaboration.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Behind the Mask of Hype: The Brand Duality of Art/Fashion Collaboration./
Author:	Dagenais, Clara.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2016,
Description:	79 p.
Notes:	Source: Masters Abstracts International, Volume: 56-02.
Contained By:	Masters Abstracts International56-02(E).
Subject:	Art criticism. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10187680
ISBN:	9781369337426

Behind the Mask of Hype: The Brand Duality of Art/Fashion Collaboration.
Dagenais, Clara.

Behind the Mask of Hype: The Brand Duality of Art/Fashion Collaboration. - Ann Arbor : ProQuest Dissertations & Theses, 2016 - 79 p.

Source: Masters Abstracts International, Volume: 56-02.

Thesis (M.A.)--Sotheby's Institute of Art - New York, 2016.

Ever since the 2010 collaboration between Louis Vuitton and Takashi Murakami, there has been a surge of fashion houses partnering with contemporary artists at the creative level of a collection. Artists become brands that have the power to rival the houses' branding. This thesis explains the growing brand duality in art/fashion collaboration and ways to nullify it. The first part of this thesis explores pivotal, twentieth-century fashion collections, through which collaborative practice between designers and artists has been distorted from a highly intellectual pursuit to a system of direct appropriation. The second part, with more recent cases, provides advice for more impactful collections.

ISBN: 9781369337426Subjects--Topical Terms:

526357
Art criticism.

Behind the Mask of Hype: The Brand Duality of Art/Fashion Collaboration.
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245 1 0 $a Behind the Mask of Hype: The Brand Duality of Art/Fashion Collaboration.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2016
300 $a 79 p.
500 $a Source: Masters Abstracts International, Volume: 56-02.
500 $a Adviser: Melanie Marino.
502 $a Thesis (M.A.)--Sotheby's Institute of Art - New York, 2016.
520 $a Ever since the 2010 collaboration between Louis Vuitton and Takashi Murakami, there has been a surge of fashion houses partnering with contemporary artists at the creative level of a collection. Artists become brands that have the power to rival the houses' branding. This thesis explains the growing brand duality in art/fashion collaboration and ways to nullify it. The first part of this thesis explores pivotal, twentieth-century fashion collections, through which collaborative practice between designers and artists has been distorted from a highly intellectual pursuit to a system of direct appropriation. The second part, with more recent cases, provides advice for more impactful collections.
590 $a School code: 1588.
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650 4 $a Art history. $3 2122701
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650 4 $a Design. $3 518875
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710 2 $a Sotheby's Institute of Art - New York. $b Contemporary Art. $3 2093307
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