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Change to sustainable choice: The ro...

Ahn, Sun Young.

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Change to sustainable choice: The role of preference-inconsistent information.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Change to sustainable choice: The role of preference-inconsistent information./
Author:	Ahn, Sun Young.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2016,
Description:	206 p.
Notes:	Source: Dissertation Abstracts International, Volume: 78-05(E), Section: A.
Contained By:	Dissertation Abstracts International78-05A(E).
Subject:	Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10182594
ISBN:	9781369309188

Change to sustainable choice: The role of preference-inconsistent information.
Ahn, Sun Young.

Change to sustainable choice: The role of preference-inconsistent information. - Ann Arbor : ProQuest Dissertations & Theses, 2016 - 206 p.

Source: Dissertation Abstracts International, Volume: 78-05(E), Section: A.

Thesis (Ph.D.)--The University of Arizona, 2016.

Cognitive dissonance theory and selective information exposure literature postulate that individuals ignore preference-inconsistent information and selectively process new information. Previous studies on selective information exposure have shown that preference-inconsistent information is not persuasive for consumer decision making. Given the limited amount of past research about the effect of preference-inconsistent information on decision-making in broad domains of consumer behavior studies, the current study investigated how preference-inconsistent information can persuade consumers to switch to a sustainable product alternative. The purpose of this study is to investigate the process how preference-inconsistent sustainability-related information can be considered as important, consequently changing consumers' initial preference to green alternatives. (Abstract shortened by ProQuest.).

ISBN: 9781369309188Subjects--Topical Terms:

536353
Marketing.

Change to sustainable choice: The role of preference-inconsistent information.
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520 $a Cognitive dissonance theory and selective information exposure literature postulate that individuals ignore preference-inconsistent information and selectively process new information. Previous studies on selective information exposure have shown that preference-inconsistent information is not persuasive for consumer decision making. Given the limited amount of past research about the effect of preference-inconsistent information on decision-making in broad domains of consumer behavior studies, the current study investigated how preference-inconsistent information can persuade consumers to switch to a sustainable product alternative. The purpose of this study is to investigate the process how preference-inconsistent sustainability-related information can be considered as important, consequently changing consumers' initial preference to green alternatives. (Abstract shortened by ProQuest.).
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