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Institutional Forces and Rural Devel...

Shuck, Julia Leanne.

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Institutional Forces and Rural Development: The influence of cooperatives on Chinese apple farmers' use of ICTs to acquire agricultural information.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Institutional Forces and Rural Development: The influence of cooperatives on Chinese apple farmers' use of ICTs to acquire agricultural information./
Author:	Shuck, Julia Leanne.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2016,
Description:	48 p.
Notes:	Source: Masters Abstracts International, Volume: 56-02.
Contained By:	Masters Abstracts International56-02(E).
Subject:	Agricultural education. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10165785
ISBN:	9781369201611

Institutional Forces and Rural Development: The influence of cooperatives on Chinese apple farmers' use of ICTs to acquire agricultural information.
Shuck, Julia Leanne.

Institutional Forces and Rural Development: The influence of cooperatives on Chinese apple farmers' use of ICTs to acquire agricultural information. - Ann Arbor : ProQuest Dissertations & Theses, 2016 - 48 p.

Source: Masters Abstracts International, Volume: 56-02.

Thesis (M.S.)--University of California, Davis, 2016.

The promise of information communication technologies (ICTs) as development tools have influenced the Chinese government's commitment to 'informatize the countryside.' This paper uses institutional theory to understand the relationship between agricultural cooperative membership and ICT adoption and use by apple farmers. Semi-structured questionnaires were conducted with Chinese apple farmers to assess their general and agricultural ICT use, in addition to key informant interviews and participant observation. Analysis was conducted on 318 surveys from three prefectures in Shaanxi and Gansu provinces. Analysis indicates that institutional pressures occurring at the macro or government level lead to regulatory imitation, while meso-level cooperatives face normative pressures and individual farmers' actions are influenced by mimicry. Chinese apple farmers that are members of a cooperative have greater access to apple production experts and are significantly more likely to own a computer and use cellphones to get agricultural information. Non-member farmers rely more on friends and family as a source of information and use ICTs less. Institutional pressures within and surrounding cooperatives influence ICT adoption and use. Findings indicate that working with cooperatives can improve farmer-friendly content and ICT adoption and use.

ISBN: 9781369201611Subjects--Topical Terms:

612126
Agricultural education.

Institutional Forces and Rural Development: The influence of cooperatives on Chinese apple farmers' use of ICTs to acquire agricultural information.
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520 $a The promise of information communication technologies (ICTs) as development tools have influenced the Chinese government's commitment to 'informatize the countryside.' This paper uses institutional theory to understand the relationship between agricultural cooperative membership and ICT adoption and use by apple farmers. Semi-structured questionnaires were conducted with Chinese apple farmers to assess their general and agricultural ICT use, in addition to key informant interviews and participant observation. Analysis was conducted on 318 surveys from three prefectures in Shaanxi and Gansu provinces. Analysis indicates that institutional pressures occurring at the macro or government level lead to regulatory imitation, while meso-level cooperatives face normative pressures and individual farmers' actions are influenced by mimicry. Chinese apple farmers that are members of a cooperative have greater access to apple production experts and are significantly more likely to own a computer and use cellphones to get agricultural information. Non-member farmers rely more on friends and family as a source of information and use ICTs less. Institutional pressures within and surrounding cooperatives influence ICT adoption and use. Findings indicate that working with cooperatives can improve farmer-friendly content and ICT adoption and use.
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