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The tweeting org: Using grounded the...

Reynolds, Alyssa Kate.

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The tweeting org: Using grounded theory to build a language for nonprofit organizational account use of Twitter.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The tweeting org: Using grounded theory to build a language for nonprofit organizational account use of Twitter./
Author:	Reynolds, Alyssa Kate.
Description:	129 p.
Notes:	Source: Masters Abstracts International, Volume: 54-05.
Contained By:	Masters Abstracts International54-05(E).
Subject:	Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1590624
ISBN:	9781321801927

The tweeting org: Using grounded theory to build a language for nonprofit organizational account use of Twitter.
Reynolds, Alyssa Kate.

The tweeting org: Using grounded theory to build a language for nonprofit organizational account use of Twitter. - 129 p.

Source: Masters Abstracts International, Volume: 54-05.

Thesis (M.S.)--Colorado State University, 2015.

The Internet has changed how daily life functions on both personal and organizational levels, especially since the advent of Web 2.0. Many options for communicating are available, each with its own unique language and user base. Twitter, with more than 200 million users worldwide, is a platform worth studying and, likes its compatriot Facebook, it has heretofore been free to use.

ISBN: 9781321801927Subjects--Topical Terms:

524709
Communication.

The tweeting org: Using grounded theory to build a language for nonprofit organizational account use of Twitter.
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020 $a 9781321801927
035 $a (MiAaPQ)AAI1590624
035 $a AAI1590624
040 $a MiAaPQ $c MiAaPQ
100 1 $a Reynolds, Alyssa Kate. $3 3277943
245 1 4 $a The tweeting org: Using grounded theory to build a language for nonprofit organizational account use of Twitter.
300 $a 129 p.
500 $a Source: Masters Abstracts International, Volume: 54-05.
500 $a Adviser: Joseph Champ.
502 $a Thesis (M.S.)--Colorado State University, 2015.
520 $a The Internet has changed how daily life functions on both personal and organizational levels, especially since the advent of Web 2.0. Many options for communicating are available, each with its own unique language and user base. Twitter, with more than 200 million users worldwide, is a platform worth studying and, likes its compatriot Facebook, it has heretofore been free to use.
520 $a For nonprofits with limited resources, such platforms could see good returns in active audience and message visibility -- for little investment. Before return can be measured, however, what is being said must first be addressed. The researcher employed a grounded theory approach with a sampling of nonprofit accounts in order to construct an understanding of the platform's `language'. This resulted in the discovery of both inter-organizational and cross-organizational normative practices, as well as the development of a coding instrument for use in future research.
590 $a School code: 0053.
650 4 $a Communication. $3 524709
650 4 $a Mass communication. $3 2144804
650 4 $a Web studies. $3 2122754
690 $a 0459
690 $a 0708
690 $a 0646
710 2 $a Colorado State University. $b Journalism & Technical Communication. $3 3169469
773 0 $t Masters Abstracts International $g 54-05(E).
790 $a 0053
791 $a M.S.
792 $a 2015
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1590624