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Exhibit design using advertising str...

Woods, Heather.

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Exhibit design using advertising strategies.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Exhibit design using advertising strategies./
Author:	Woods, Heather.
Description:	101 p.
Notes:	Source: Masters Abstracts International, Volume: 55-03.
Contained By:	Masters Abstracts International55-03(E).
Subject:	Design. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10006498
ISBN:	9781339442556

Exhibit design using advertising strategies.
Woods, Heather.

Exhibit design using advertising strategies. - 101 p.

Source: Masters Abstracts International, Volume: 55-03.

Thesis (M.A.)--The George Washington University, 2016.

This thesis proposal demonstrates the idea of using advertising strategies to engage the visitor, optimizing the short time the visitor spends in an exhibit. The art, object, and experience is treated as the product and the visitor, although they are not purchasing the product, is the consumer. Each topic is presented using a statement and corresponding image using advertising principles of keeping it short; delivering a clear narrative; and show, don't tell. Art, contemporary photography and video documentaries, combined with corresponding stories, are used to expand upon the exhibit theme, Gender, once the advertising element for each section has engaged the visitor.

ISBN: 9781339442556Subjects--Topical Terms:

518875
Design.

Exhibit design using advertising strategies.
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005 20170417135047.5
008 180830s2016 ||||||||||||||||| ||eng d
020 $a 9781339442556
035 $a (MiAaPQ)AAI10006498
035 $a AAI10006498
040 $a MiAaPQ $c MiAaPQ
100 1 $a Woods, Heather. $3 3277816
245 1 0 $a Exhibit design using advertising strategies.
300 $a 101 p.
500 $a Source: Masters Abstracts International, Volume: 55-03.
500 $a Adviser: Clare Brown.
502 $a Thesis (M.A.)--The George Washington University, 2016.
520 $a This thesis proposal demonstrates the idea of using advertising strategies to engage the visitor, optimizing the short time the visitor spends in an exhibit. The art, object, and experience is treated as the product and the visitor, although they are not purchasing the product, is the consumer. Each topic is presented using a statement and corresponding image using advertising principles of keeping it short; delivering a clear narrative; and show, don't tell. Art, contemporary photography and video documentaries, combined with corresponding stories, are used to expand upon the exhibit theme, Gender, once the advertising element for each section has engaged the visitor.
590 $a School code: 0075.
650 4 $a Design. $3 518875
650 4 $a Museum studies. $3 2122775
690 $a 0389
690 $a 0730
710 2 $a The George Washington University. $b Corcoran School of Arts and Design. $3 3176073
773 0 $t Masters Abstracts International $g 55-03(E).
790 $a 0075
791 $a M.A.
792 $a 2016
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10006498