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Exhibit design using advertising str...

Woods, Heather.

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Exhibit design using advertising strategies.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Exhibit design using advertising strategies./
作者:	Woods, Heather.
面頁冊數:	101 p.
附註:	Source: Masters Abstracts International, Volume: 55-03.
Contained By:	Masters Abstracts International55-03(E).
標題:	Design. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10006498
ISBN:	9781339442556

Exhibit design using advertising strategies.
Woods, Heather.

Exhibit design using advertising strategies. - 101 p.

Source: Masters Abstracts International, Volume: 55-03.

Thesis (M.A.)--The George Washington University, 2016.

This thesis proposal demonstrates the idea of using advertising strategies to engage the visitor, optimizing the short time the visitor spends in an exhibit. The art, object, and experience is treated as the product and the visitor, although they are not purchasing the product, is the consumer. Each topic is presented using a statement and corresponding image using advertising principles of keeping it short; delivering a clear narrative; and show, don't tell. Art, contemporary photography and video documentaries, combined with corresponding stories, are used to expand upon the exhibit theme, Gender, once the advertising element for each section has engaged the visitor.

ISBN: 9781339442556Subjects--Topical Terms:

518875
Design.

Exhibit design using advertising strategies.
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520 $a This thesis proposal demonstrates the idea of using advertising strategies to engage the visitor, optimizing the short time the visitor spends in an exhibit. The art, object, and experience is treated as the product and the visitor, although they are not purchasing the product, is the consumer. Each topic is presented using a statement and corresponding image using advertising principles of keeping it short; delivering a clear narrative; and show, don't tell. Art, contemporary photography and video documentaries, combined with corresponding stories, are used to expand upon the exhibit theme, Gender, once the advertising element for each section has engaged the visitor.
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