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An empathetic approach to informatio...

McCawley, Frederick J.

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An empathetic approach to information design.

Record Type:	Electronic resources : Monograph/item
Title/Author:	An empathetic approach to information design./
Author:	McCawley, Frederick J.
Description:	51 p.
Notes:	Source: Masters Abstracts International, Volume: 55-02.
Contained By:	Masters Abstracts International55-02(E).
Subject:	Design. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1602481
ISBN:	9781339170428

An empathetic approach to information design.
McCawley, Frederick J.

An empathetic approach to information design. - 51 p.

Source: Masters Abstracts International, Volume: 55-02.

Thesis (M.F.A.)--Florida Atlantic University, 2015.

This thesis will explore the vital importance of empathy on the part of graphic designers when creating information graphics. Today's over-mediated public expects a rich user experience that is emotionally engaging, and multi-sensory by nature. To meet the public's need, graphic designers must accept the cognitive responsibility to be empathetic to the viewers' relationship to the information, and not just the surface issues of form, media, and content.

ISBN: 9781339170428Subjects--Topical Terms:

518875
Design.

An empathetic approach to information design.
LDR:02233nmm a2200301 4500 001 2116102
005 20170417092347.5
008 180830s2015 ||||||||||||||||| ||eng d
020 $a 9781339170428
035 $a (MiAaPQ)AAI1602481
035 $a AAI1602481
040 $a MiAaPQ $c MiAaPQ
100 1 $a McCawley, Frederick J. $3 3277797
245 1 3 $a An empathetic approach to information design.
300 $a 51 p.
500 $a Source: Masters Abstracts International, Volume: 55-02.
500 $a Adviser: Eric Landes.
502 $a Thesis (M.F.A.)--Florida Atlantic University, 2015.
520 $a This thesis will explore the vital importance of empathy on the part of graphic designers when creating information graphics. Today's over-mediated public expects a rich user experience that is emotionally engaging, and multi-sensory by nature. To meet the public's need, graphic designers must accept the cognitive responsibility to be empathetic to the viewers' relationship to the information, and not just the surface issues of form, media, and content.
520 $a I will explore the evolution of the essential roles that designer empathy and user expectation play in information dissemination, by focusing on effective information graphics. First, I will start with the history of information graphics, and the parallel developments of technology and graphic design. Next, I will locate examples of new media that allow more sophisticated expressions and add more designer responsibilities. By pointing to watershed examples of information graphics that add empathy to create an engaging user experience, I will further develop the connection between the two. Finally, to demonstrate the importance of this empathetic information design hypothesis, I will create an exhibition using various information designs addressing America's and my own problematic relationship with information related to sugar, one that has led to the highest incidence of obesity and diabetes in U.S. history.
590 $a School code: 0119.
650 4 $a Design. $3 518875
650 4 $a Art criticism. $3 526357
650 4 $a Information science. $3 554358
690 $a 0389
690 $a 0365
690 $a 0723
710 2 $a Florida Atlantic University. $b Visual Arts and Arts History. $3 3277798
773 0 $t Masters Abstracts International $g 55-02(E).
790 $a 0119
791 $a M.F.A.
792 $a 2015
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1602481