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Social identity in transnational ara...

Kharroub, Tamara J.

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Social identity in transnational arab television: identification with characters and adoption of their gender roles.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Social identity in transnational arab television: identification with characters and adoption of their gender roles./
Author:	Kharroub, Tamara J.
Description:	163 p.
Notes:	Source: Dissertation Abstracts International, Volume: 77-09(E), Section: A.
Contained By:	Dissertation Abstracts International77-09A(E).
Subject:	Mass communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10105073
ISBN:	9781339685885

Social identity in transnational arab television: identification with characters and adoption of their gender roles.
Kharroub, Tamara J.

Social identity in transnational arab television: identification with characters and adoption of their gender roles. - 163 p.

Source: Dissertation Abstracts International, Volume: 77-09(E), Section: A.

Thesis (Ph.D.)--Indiana University, 2016.

Given the unique transnational nature of the Arabic-language television industry and the prominent differences among the Arab countries in cultural sensibilities, the present study uses the social identity perspective to test media effects in a cross-national media market. In particular, the present study examines the effects of gender portrayals in Arabic drama serials on the viewers' gender role beliefs, especially given the critical importance of gender issues in the Arab world and the ultraconservative Saudi and Gulf influence in the transnational Arab television industry. The present study explores whether identification with characters is influenced by cultural identity (ingroup/ outgroup) and ultimately whether traditional and stereotypic media portrayals of women in line with the conservative Arab gulf countries can influence the attitudes towards women in other cultural regions in the Arab world, particularly the more gender-progressive Arab Levant countries. A 2 (exposure to gender portrayals: stereotypic vs. non-stereotypic) x 3 (country of production/ social identity of characters: Syria, Egypt, and Kuwait) x 2 (self-categorization: regional cultural vs. pan-Arab), between-subjects experimental design is used to answer these questions, with identification with media characters and gender role beliefs as the two dependent variables. The results show that Arab viewers were significantly influenced by the gender stereotypes in the media, such that those who viewed the gender stereotypic videos expressed more gender stereotypic attitudes towards women than those who viewed the gender non-stereotypic videos. Moreover, the cultural distance between the viewers and the characters moderated the effect of media content on gender attitudes and beliefs and on identification with characters. The participants from the Arab Levant cultural region identified more strongly with characters from the Levant than with characters from the Arab Gulf, and this identification with characters also moderated the effect of media content on the viewers' attitudes and beliefs, although identification did not mediate this effect. The findings are discussed in light of identity dynamics in the Arab world and the social influence of the transnational Arabic television industry. Practical recommendations are also provided to television producers in order to counter the stereotypical views of women in the region.

ISBN: 9781339685885Subjects--Topical Terms:

2144804
Mass communication.

Social identity in transnational arab television: identification with characters and adoption of their gender roles.
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245 1 0 $a Social identity in transnational arab television: identification with characters and adoption of their gender roles.
300 $a 163 p.
500 $a Source: Dissertation Abstracts International, Volume: 77-09(E), Section: A.
500 $a Adviser: Andrew J. Weaver.
502 $a Thesis (Ph.D.)--Indiana University, 2016.
520 $a Given the unique transnational nature of the Arabic-language television industry and the prominent differences among the Arab countries in cultural sensibilities, the present study uses the social identity perspective to test media effects in a cross-national media market. In particular, the present study examines the effects of gender portrayals in Arabic drama serials on the viewers' gender role beliefs, especially given the critical importance of gender issues in the Arab world and the ultraconservative Saudi and Gulf influence in the transnational Arab television industry. The present study explores whether identification with characters is influenced by cultural identity (ingroup/ outgroup) and ultimately whether traditional and stereotypic media portrayals of women in line with the conservative Arab gulf countries can influence the attitudes towards women in other cultural regions in the Arab world, particularly the more gender-progressive Arab Levant countries. A 2 (exposure to gender portrayals: stereotypic vs. non-stereotypic) x 3 (country of production/ social identity of characters: Syria, Egypt, and Kuwait) x 2 (self-categorization: regional cultural vs. pan-Arab), between-subjects experimental design is used to answer these questions, with identification with media characters and gender role beliefs as the two dependent variables. The results show that Arab viewers were significantly influenced by the gender stereotypes in the media, such that those who viewed the gender stereotypic videos expressed more gender stereotypic attitudes towards women than those who viewed the gender non-stereotypic videos. Moreover, the cultural distance between the viewers and the characters moderated the effect of media content on gender attitudes and beliefs and on identification with characters. The participants from the Arab Levant cultural region identified more strongly with characters from the Levant than with characters from the Arab Gulf, and this identification with characters also moderated the effect of media content on the viewers' attitudes and beliefs, although identification did not mediate this effect. The findings are discussed in light of identity dynamics in the Arab world and the social influence of the transnational Arabic television industry. Practical recommendations are also provided to television producers in order to counter the stereotypical views of women in the region.
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