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Value in a digital world = how to as...

Lopez Lubian, Francisco J.

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Value in a digital world = how to assess business models and measure value in a digital world /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Value in a digital world/ by Francisco J. Lopez Lubian, Jose Esteves.
其他題名:	how to assess business models and measure value in a digital world /
作者:	Lopez Lubian, Francisco J.
其他作者:	Esteves, Jose.
出版者:	Cham :Springer International Publishing : : 2017.,
面頁冊數:	xxii, 168 p. :ill., digital ;25 cm.
Contained By:	Springer eBooks
Subject:	Intangible property - Valuation. -
Online resource:	http://dx.doi.org/10.1007/978-3-319-51750-6
ISBN:	9783319517506

Value in a digital world = how to assess business models and measure value in a digital world /
Lopez Lubian, Francisco J.

Value in a digital worldhow to assess business models and measure value in a digital world /[electronic resource] :by Francisco J. Lopez Lubian, Jose Esteves. - Cham :Springer International Publishing :2017. - xxii, 168 p. :ill., digital ;25 cm.

An in-depth examination of the concept of value in a digital world, an analysis of a range of digital business models and a framework for assessing the value of digital businesses. Assessing the value of traditional business was easy. There are hard, well tested metrics and tangible, measurable assets you can literally kick the tyres of. But how do you measure the value of something that consists of little more than bits of information, brand awareness and a compelling idea? In the winner takes all digital world how do you know if this idea is one that will attract billions of dedicated users or a few thousand fleeting trialists? And, most importantly, how do you assess whether any given business model is robust enough to make billions or flawed in a way that will lose millions? Lopez Lubian and Esteves look at what economic value means in a digital world, and argue for a shift from traditional value metrics to digital value metrics. Through high profile case studies they examine the process of valuation in the digital world - examining the challenges of making objective judgments from subjective information and how to assess the value of data. Next they analyse in depth a number of different digital business models from the perspective of delivering value to investors, stakeholders and society at large. Finally they present a framework model for assessing value in digital business.

ISBN: 9783319517506

Standard No.: 10.1007/978-3-319-51750-6doiSubjects--Topical Terms:

735827
Intangible property
--Valuation.

LC Class. No.: HG4028.V3 / L78 2017

Dewey Class. No.: 658.15

Value in a digital world = how to assess business models and measure value in a digital world /
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