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Fast Talk, Cheap Clothes and the Con...

Grover-Roosa, Janice A.

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Fast Talk, Cheap Clothes and the Consumers That Buy It All: The Rhetorical Influence of Corporate Social Responsibility Statements and the Continued Exploitation of Garment Workers.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Fast Talk, Cheap Clothes and the Consumers That Buy It All: The Rhetorical Influence of Corporate Social Responsibility Statements and the Continued Exploitation of Garment Workers./
Author:	Grover-Roosa, Janice A.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
Description:	105 p.
Notes:	Source: Masters Abstracts International, Volume: 56-05.
Contained By:	Masters Abstracts International56-05(E).
Subject:	Rhetoric. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10276497
ISBN:	9780355096538

Fast Talk, Cheap Clothes and the Consumers That Buy It All: The Rhetorical Influence of Corporate Social Responsibility Statements and the Continued Exploitation of Garment Workers.
Grover-Roosa, Janice A.

Fast Talk, Cheap Clothes and the Consumers That Buy It All: The Rhetorical Influence of Corporate Social Responsibility Statements and the Continued Exploitation of Garment Workers. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 105 p.

Source: Masters Abstracts International, Volume: 56-05.

Thesis (M.A.)--University of Wyoming, 2017.

This thesis employs a Burkean cluster analysis to advance the claim that fast fashion (FF) corporate social responsibility statements (CSR) are written to convince consumers of the distance between 'good' corporate intention and 'bad' overseas vendors. In order to maintain this assertion, a discussion of the FF supply chain is discussed in terms of a Bitzer's rhetorical situation. This thesis goes on to argue that FF CSR responds to a situational exigence, identified as consumer dissatisfaction with supply chain misconduct, by utilizing a robust series of rhetorical appeals. This intentional discourse, whereby rhetorical appeals are made to an audience sharing common interests with the FF corporate rhetor, is defined here as "Good for you Rhetoric" (G4YR). G4YR convinces consumers that by shopping they become consumer philanthropists and in so doing ensures that consumers and corporations move away from social responsibility and toward continued exploitation of garment workers.

ISBN: 9780355096538Subjects--Topical Terms:

516647
Rhetoric.

Fast Talk, Cheap Clothes and the Consumers That Buy It All: The Rhetorical Influence of Corporate Social Responsibility Statements and the Continued Exploitation of Garment Workers.
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300 $a 105 p.
500 $a Source: Masters Abstracts International, Volume: 56-05.
500 $a Includes supplementary digital materials.
500 $a Adviser: Jason C. Thompson.
502 $a Thesis (M.A.)--University of Wyoming, 2017.
520 $a This thesis employs a Burkean cluster analysis to advance the claim that fast fashion (FF) corporate social responsibility statements (CSR) are written to convince consumers of the distance between 'good' corporate intention and 'bad' overseas vendors. In order to maintain this assertion, a discussion of the FF supply chain is discussed in terms of a Bitzer's rhetorical situation. This thesis goes on to argue that FF CSR responds to a situational exigence, identified as consumer dissatisfaction with supply chain misconduct, by utilizing a robust series of rhetorical appeals. This intentional discourse, whereby rhetorical appeals are made to an audience sharing common interests with the FF corporate rhetor, is defined here as "Good for you Rhetoric" (G4YR). G4YR convinces consumers that by shopping they become consumer philanthropists and in so doing ensures that consumers and corporations move away from social responsibility and toward continued exploitation of garment workers.
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