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The role of franchising on industry ...

Beere, Rosalind.

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The role of franchising on industry evolution = assessing the emergence of franchising and its impact on structural change /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The role of franchising on industry evolution/ by Rosalind Beere.
Reminder of title:	assessing the emergence of franchising and its impact on structural change /
Author:	Beere, Rosalind.
Published:	Cham :Springer International Publishing : : 2017.,
Description:	xiv, 224 p. :ill., digital ;24 cm.
[NT 15003449]:	Chapter 1 Franchising Overview -- Chapter 2 International Context -- Chapter 3 The Emergence of Franchising -- Chapter 4 The Impact of Franchising on Industry Evolution -- Chapter 5 Case Study of the Irish Fast Food/Quick Service Restaurant Industry -- Chapter 6 Case Study of the Irish Real Estate Industry -- Chapter 7 Franchising: From Industry Fragmentation to Consolidation -- Chapter 8 Conclusion.
Contained By:	Springer eBooks
Subject:	Business. -
Online resource:	http://dx.doi.org/10.1007/978-3-319-49064-9
ISBN:	9783319490649

The role of franchising on industry evolution = assessing the emergence of franchising and its impact on structural change /
Beere, Rosalind.

The role of franchising on industry evolutionassessing the emergence of franchising and its impact on structural change /[electronic resource] :by Rosalind Beere. - Cham :Springer International Publishing :2017. - xiv, 224 p. :ill., digital ;24 cm.

Chapter 1 Franchising Overview -- Chapter 2 International Context -- Chapter 3 The Emergence of Franchising -- Chapter 4 The Impact of Franchising on Industry Evolution -- Chapter 5 Case Study of the Irish Fast Food/Quick Service Restaurant Industry -- Chapter 6 Case Study of the Irish Real Estate Industry -- Chapter 7 Franchising: From Industry Fragmentation to Consolidation -- Chapter 8 Conclusion.

The role of franchising on industry evolution is explored in this book both in terms of the emergence of franchising and its impact on industry structure. Examining literature and statistical information the first section provides an overview of franchising. The Role of Franchising on Industry Revolution then focuses on two core elements; the emergence or franchising and the contextual drivers prompting its adoption, and the impact of franchising on industry-level structural changes. Through two industry case studies, the author demonstrates how franchising has the ability to fundamentally transform an industry's structure from one of fragmentation to one of consolidation.

ISBN: 9783319490649

Standard No.: 10.1007/978-3-319-49064-9doiSubjects--Topical Terms:

627273
Business.

LC Class. No.: HF5429.23 / .B44 2017

Dewey Class. No.: 658.8708

The role of franchising on industry evolution = assessing the emergence of franchising and its impact on structural change /
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245 1 4 $a The role of franchising on industry evolution $h [electronic resource] : $b assessing the emergence of franchising and its impact on structural change / $c by Rosalind Beere.
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300 $a xiv, 224 p. : $b ill., digital ; $c 24 cm.
505 0 $a Chapter 1 Franchising Overview -- Chapter 2 International Context -- Chapter 3 The Emergence of Franchising -- Chapter 4 The Impact of Franchising on Industry Evolution -- Chapter 5 Case Study of the Irish Fast Food/Quick Service Restaurant Industry -- Chapter 6 Case Study of the Irish Real Estate Industry -- Chapter 7 Franchising: From Industry Fragmentation to Consolidation -- Chapter 8 Conclusion.
520 $a The role of franchising on industry evolution is explored in this book both in terms of the emergence of franchising and its impact on industry structure. Examining literature and statistical information the first section provides an overview of franchising. The Role of Franchising on Industry Revolution then focuses on two core elements; the emergence or franchising and the contextual drivers prompting its adoption, and the impact of franchising on industry-level structural changes. Through two industry case studies, the author demonstrates how franchising has the ability to fundamentally transform an industry's structure from one of fragmentation to one of consolidation.
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