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Marketing plans : = how to prepare t...

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McDonald, Malcolm,

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Marketing plans : = how to prepare them, how to profit from them /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing plans :/ Malcolm McDonald, Hugh Wilson.
Reminder of title:	how to prepare them, how to profit from them /
Author:	McDonald, Malcolm,
other author:	Wilson, Hugh,
Published:	Hoboken :Wiley, : 2016.,
Description:	1 online resource.
Notes:	Revised edition of the authors' Marketing plans, 2011.
Subject:	Marketing - Management. -
Online resource:	http://onlinelibrary.wiley.com/book/10.1002/9781119309895
ISBN:	9781119309895

Marketing plans : = how to prepare them, how to profit from them /
McDonald, Malcolm,

Marketing plans :how to prepare them, how to profit from them /Malcolm McDonald, Hugh Wilson. - Eighth Edition. - Hoboken :Wiley,2016. - 1 online resource.

Revised edition of the authors' Marketing plans, 2011.

Includes bibliographical references and index.

ISBN: 9781119309895Subjects--Topical Terms:

559161
Marketing
--Management.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.13 / .M255 2016eb

Dewey Class. No.: 658.8/02

Marketing plans : = how to prepare them, how to profit from them /
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020 $a 9781119217176 $q (electronic bk.)
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100 1 $a McDonald, Malcolm, $e author. $3 3238120
245 1 0 $a Marketing plans : $b how to prepare them, how to profit from them / $c Malcolm McDonald, Hugh Wilson.
250 $a Eighth Edition.
260 1 $a Hoboken : $b Wiley, $c 2016.
300 $a 1 online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Revised edition of the authors' Marketing plans, 2011.
504 $a Includes bibliographical references and index.
650 0 $a Marketing $x Management. $3 559161
650 0 $a Marketing $x Planning. $3 578728
655 4 $a Electronic books. $2 lcsh $3 542853
700 1 $a Wilson, Hugh, $d 1962- $e author. $3 3238121
856 4 0 $u http://onlinelibrary.wiley.com/book/10.1002/9781119309895

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W9320360

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EB HF5415.13 .M255 2016eb

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