東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Principles of marketology.. Volume 2...

SpringerLink (Online service)

Linked to FindBook

Google Book

Amazon

博客來

Principles of marketology.. Volume 2,. Practice

Record Type:	Electronic resources : Monograph/item
Title/Author:	Principles of marketology./ by Hashem Aghazadeh.
remainder title:	Practice
Author:	Aghazadeh, Hashem.
Published:	New York :Palgrave Macmillan US : : 2017.,
Description:	xliv, 703 p. :ill., digital ;24 cm.
[NT 15003449]:	1. Marketology Organizational Architecture (MOA) -- 2. Marketology Organizational Design (MOD) -- 3. Marketology Organizational Behavior (MOB) -- 4. Marketology Organizational Contribution (MOC) -- 5. Future of Marketology (FOM) -- 6. Handbook of Marketology (HOM)
Contained By:	Springer eBooks
Subject:	Marketing - Management. -
Online resource:	http://dx.doi.org/10.1057/978-1-137-54833-7
ISBN:	9781137548337

Principles of marketology.. Volume 2,. Practice
Aghazadeh, Hashem.

Principles of marketology.Volume 2,Practice[electronic resource] /Practiceby Hashem Aghazadeh. - New York :Palgrave Macmillan US :2017. - xliv, 703 p. :ill., digital ;24 cm.

1. Marketology Organizational Architecture (MOA) -- 2. Marketology Organizational Design (MOD) -- 3. Marketology Organizational Behavior (MOB) -- 4. Marketology Organizational Contribution (MOC) -- 5. Future of Marketology (FOM) -- 6. Handbook of Marketology (HOM)

Businesses today operate in a more complex and turbulent environment and face intense competition. To be successful, businesses must intelligently understand and deal with their changing environment and market. In this book, Hashem Aghazadeh introduces marketology as a market-related system that enables businesses to achieve competitive success through providing superior value to their key stakeholders. In this regard, the hyper-function of marketology supports business executives to make effective market-related decisions and take efficient market-related actions throughout the organization. Principles of Marketology, Volume 2: Practice concentrates on how to deploy and practice marketology architecture all over the organization. Marketology accomplishes business performance and success based on its organizational design and behavior. In this regard, marketology contributes through generation, dissemination, and exploitation of market intelligence and insight. The future of marketology is contemplated and an integrated guideline of practicing marketology is provided.

ISBN: 9781137548337

Standard No.: 10.1057/978-1-137-54833-7doiSubjects--Topical Terms:

559161
Marketing
--Management.

LC Class. No.: HF5415.13 / .A34 2017

Dewey Class. No.: 658.8

Principles of marketology.. Volume 2,. Practice
LDR:02348nmm a2200337 a 4500 001 2097308
003 DE-He213
005 20170428124701.0
006 m d
007 cr nn 008maaau
008 171229s2017 nyu s 0 eng d
020 $a 9781137548337 $q (electronic bk.)
020 $a 9781137579805 $q (paper)
024 7 $a 10.1057/978-1-137-54833-7 $2 doi
035 $a 978-1-137-54833-7
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.13 $b .A34 2017
072 7 $a KJS $2 bicssc
072 7 $a KJSM $2 bicssc
072 7 $a BUS043000 $2 bisacsh
082 0 4 $a 658.8 $2 23
090 $a HF5415.13 $b .A266 2017
100 1 $a Aghazadeh, Hashem. $3 3235901
245 1 0 $a Principles of marketology. $n Volume 2, $p Practice $h [electronic resource] / $c by Hashem Aghazadeh.
246 3 0 $a Practice
260 $a New York : $b Palgrave Macmillan US : $b Imprint: Palgrave Macmillan, $c 2017.
300 $a xliv, 703 p. : $b ill., digital ; $c 24 cm.
505 0 $a 1. Marketology Organizational Architecture (MOA) -- 2. Marketology Organizational Design (MOD) -- 3. Marketology Organizational Behavior (MOB) -- 4. Marketology Organizational Contribution (MOC) -- 5. Future of Marketology (FOM) -- 6. Handbook of Marketology (HOM)
520 $a Businesses today operate in a more complex and turbulent environment and face intense competition. To be successful, businesses must intelligently understand and deal with their changing environment and market. In this book, Hashem Aghazadeh introduces marketology as a market-related system that enables businesses to achieve competitive success through providing superior value to their key stakeholders. In this regard, the hyper-function of marketology supports business executives to make effective market-related decisions and take efficient market-related actions throughout the organization. Principles of Marketology, Volume 2: Practice concentrates on how to deploy and practice marketology architecture all over the organization. Marketology accomplishes business performance and success based on its organizational design and behavior. In this regard, marketology contributes through generation, dissemination, and exploitation of market intelligence and insight. The future of marketology is contemplated and an integrated guideline of practicing marketology is provided.
650 0 $a Marketing $x Management. $3 559161
650 0 $a Market share. $3 699832
650 0 $a Competition. $3 537031
650 1 4 $a Business and Management. $2 eflch $3 1485455
650 2 4 $a Marketing. $3 536353
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1057/978-1-137-54833-7
950 $a Business and Management (Springer-41169)