東華大學圖書館 |

Language: English

Back

Switch To: Labeled | MARC Mode | ISBD

The new advertising = branding, cont...

Brown, Ruth E. ((Professor of advertising))

Amazon

博客來

The new advertising = branding, content, and consumer relationships in the data-driven social media era /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The new advertising/ Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala.
Reminder of title:	branding, content, and consumer relationships in the data-driven social media era /
other author:	Brown, Ruth E.
Published:	Santa Barbara, Calif. :Praeger, : 2016.,
Description:	1 online resource (2 v.) :ill.
[NT 15003449]:	v. 1. Traditional advertising transformed -- v. 2. New media, new uses, new metrics.
Subject:	Advertising. -
Online resource:	http://ebooks.abc-clio.com/?isbn=9781440833434
ISBN:	9781440833434 (e-book)

The new advertising = branding, content, and consumer relationships in the data-driven social media era /
The new advertisingbranding, content, and consumer relationships in the data-driven social media era /[electronic resource] :Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala. - Santa Barbara, Calif. :Praeger,2016. - 1 online resource (2 v.) :ill.

Includes bibliographical references and index.

v. 1. Traditional advertising transformed -- v. 2. New media, new uses, new metrics.

ISBN: 9781440833434 (e-book)Subjects--Topical Terms:

570176
Advertising.

LC Class. No.: HF5823 / .N4475 2016

Dewey Class. No.: 659.1

The new advertising = branding, content, and consumer relationships in the data-driven social media era /
LDR:01031nmm a2200241 a 4500 001 2094878
005 19991030154142.0
006 m eo d
007 cr bn |||m|||a
008 171207s2016 caua ob 001 0 eng
010 $z 2016017533
020 $a 9781440833434 (e-book)
020 $a 9781440833427 (alk. paper)
035 $a 0000000018
040 $a DLC $b eng $c DLC $d DLC
042 $a pcc
050 0 4 $a HF5823 $b .N4475 2016
082 0 4 $a 659.1 $2 23
245 0 4 $a The new advertising $h [electronic resource] : $b branding, content, and consumer relationships in the data-driven social media era / $c Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala.
260 $a Santa Barbara, Calif. : $b Praeger, $c 2016.
300 $a 1 online resource (2 v.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a v. 1. Traditional advertising transformed -- v. 2. New media, new uses, new metrics.
650 0 $a Advertising. $3 570176
650 0 $a Internet advertising. $3 539584
650 0 $a Internet marketing. $3 570186
650 0 $a Social media. $3 786190
700 1 $a Brown, Ruth E. $c (Professor of advertising) $3 3230980
856 4 0 $u http://ebooks.abc-clio.com/?isbn=9781440833434