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Services marketing cases in emerging...

Roy, Sanjit Kumar.

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Services marketing cases in emerging markets = an Asian perspective /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Services marketing cases in emerging markets/ edited by Sanjit Kumar Roy, Dilip S. Mutum, Bang Nguyen.
Reminder of title:	an Asian perspective /
other author:	Roy, Sanjit Kumar.
Published:	Cham :Springer International Publishing : : 2017.,
Description:	x, 184 p. :ill., digital ;24 cm.
[NT 15003449]:	Service experience and co-creation -- Service branding and Servicescapes -- Transformative services.
Contained By:	Springer eBooks
Subject:	Industrial management - Case studies. - Asia -
Online resource:	http://dx.doi.org/10.1007/978-3-319-32970-3
ISBN:	9783319329703

Services marketing cases in emerging markets = an Asian perspective /
Services marketing cases in emerging marketsan Asian perspective /[electronic resource] :edited by Sanjit Kumar Roy, Dilip S. Mutum, Bang Nguyen. - Cham :Springer International Publishing :2017. - x, 184 p. :ill., digital ;24 cm.

Service experience and co-creation -- Service branding and Servicescapes -- Transformative services.

This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering important aspects related to services.

ISBN: 9783319329703

Standard No.: 10.1007/978-3-319-32970-3doiSubjects--Topical Terms:

742892
Industrial management
--Asia--Case studies.

LC Class. No.: HD31.2 / .S47 2017

Dewey Class. No.: 658.8

Services marketing cases in emerging markets = an Asian perspective /
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245 0 0 $a Services marketing cases in emerging markets $h [electronic resource] : $b an Asian perspective / $c edited by Sanjit Kumar Roy, Dilip S. Mutum, Bang Nguyen.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2017.
300 $a x, 184 p. : $b ill., digital ; $c 24 cm.
505 0 $a Service experience and co-creation -- Service branding and Servicescapes -- Transformative services.
520 $a This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering important aspects related to services.
650 0 $a Industrial management $z Asia $v Case studies. $3 742892
650 0 $a Service industries $x Marketing $x Case studies. $3 685723
650 1 4 $a Business and Management. $2 eflch $3 1485455
650 2 4 $a Marketing. $3 536353
650 2 4 $a Services. $3 2055617
650 2 4 $a Emerging Markets/Globalization. $3 1565823
700 1 $a Roy, Sanjit Kumar. $3 2054960
700 1 $a Mutum, Dilip S. $3 2054959
700 1 $a Nguyen, Bang. $3 3216796
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-32970-3
950 $a Business and Management (Springer-41169)