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The Effects of Word of Mouth and Att...

Yanjmaa Uyenbaatar

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The Effects of Word of Mouth and Attitude toward Celebrity-endorsed Advertising on Purchase Intentions of Social Media Users : Taking Mongolian Facebook Users as an Example /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The Effects of Word of Mouth and Attitude toward Celebrity-endorsed Advertising on Purchase Intentions of Social Media Users : Taking Mongolian Facebook Users as an Example // Yanjmaa Uyenbaatar撰
remainder title:	The Effects of Word of Mouth and Attitude toward Celebrity-endorsed Advertising on Purchase Intentions of Social Media Users : Taking Mongolian Facebook Users as an Example
Author:	Yanjmaa Uyenbaatar
other author:	陳筱華
Published:	花蓮縣 :東華大學企業管理學系, : 2017,
Description:	87面 :圖,表 ;30公分
Notes:	校內電子全文開放日期 2018.8.10
Online resource:	http://134.208.29.93/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=ssid=%22610432032%22.&電子全文(依作者授權而定)

The Effects of Word of Mouth and Attitude toward Celebrity-endorsed Advertising on Purchase Intentions of Social Media Users : Taking Mongolian Facebook Users as an Example /
Yanjmaa Uyenbaatar

The Effects of Word of Mouth and Attitude toward Celebrity-endorsed Advertising on Purchase Intentions of Social Media Users : Taking Mongolian Facebook Users as an Example /The Effects of Word of Mouth and Attitude toward Celebrity-endorsed Advertising on Purchase Intentions of Social Media Users : Taking Mongolian Facebook Users as an ExampleYanjmaa Uyenbaatar撰 - 花蓮縣 :東華大學企業管理學系, 2017 - 87面 :圖,表 ;30公分

校內電子全文開放日期 2018.8.10

碩士Master論文--國立東華大學企業管理學系

含參考書目Subjects--Index Terms:

Celebrity endorsement

The Effects of Word of Mouth and Attitude toward Celebrity-endorsed Advertising on Purchase Intentions of Social Media Users : Taking Mongolian Facebook Users as an Example /
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008 171011s2017 ch ak e m 000 0 chi d
020 $q (平裝)
040 $a NDHU $b chi $c NDHU $d NDHU $e ccr
041 0 # $a chi $b chi $b eng
066 $c $1
100 1 $a Yanjmaa Uyenbaatar $e 撰 $3 3215927
245 1 0 $a The Effects of Word of Mouth and Attitude toward Celebrity-endorsed Advertising on Purchase Intentions of Social Media Users : Taking Mongolian Facebook Users as an Example / $c Yanjmaa Uyenbaatar撰
246 3 1 $a The Effects of Word of Mouth and Attitude toward Celebrity-endorsed Advertising on Purchase Intentions of Social Media Users : Taking Mongolian Facebook Users as an Example
260 # $a 花蓮縣 : $b 東華大學企業管理學系, $c 2017
300 $a 87面 : $b 圖,表 ; $c 30公分
500 $a 校內電子全文開放日期 2018.8.10
500 $a 校外電子全文開放日期 2018.8.10
500 $a 國圖全文開放日期 2018.8.10
500 $a 畢業學年度: 105
500 $a 指導教授: 陳筱華
502 $a 碩士Master論文--國立東華大學企業管理學系
504 $a 含參考書目
653 0 # $a Celebrity endorsement
653 0 # $a Social media advertising
653 0 # $a Social media user
653 0 # $a Viral advertising
700 1 # $a 陳筱華 $e 指導 $3 2995034
700 1 # $a Sheau_Hwa Chen $e 指導 $3 3215928
856 4 0 $u http://134.208.29.93/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=ssid=%22610432032%22.& $z 電子全文(依作者授權而定)