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綠色行銷構念對品牌購買決策之影響--以清潔產品品牌為例 = = The ...

呂雪卿

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綠色行銷構念對品牌購買決策之影響--以清潔產品品牌為例 = = The Impact of Green Marketing Concept on Brand Purchasing Decision-making - Take Cleaning Product Brand as An Example /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	綠色行銷構念對品牌購買決策之影響--以清潔產品品牌為例 =/ 呂雪卿撰
Reminder of title:	The Impact of Green Marketing Concept on Brand Purchasing Decision-making - Take Cleaning Product Brand as An Example /
remainder title:	The Impact of Green Marketing Concept on Brand Purchasing Decision-making - Take Cleaning Product Brand as An Example
Author:	呂雪卿
other author:	陳啟斌
Published:	花蓮縣 :東華大學國際企業學系, : 2017,
Description:	86面 :圖,表 ;30公分
Notes:	校內電子全文開放日期 2022.7.5
Online resource:	http://134.208.29.93/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=ssid=%22610433512%22.&電子全文(依作者授權而定)

綠色行銷構念對品牌購買決策之影響--以清潔產品品牌為例 = = The Impact of Green Marketing Concept on Brand Purchasing Decision-making - Take Cleaning Product Brand as An Example /
呂雪卿

綠色行銷構念對品牌購買決策之影響--以清潔產品品牌為例 =The Impact of Green Marketing Concept on Brand Purchasing Decision-making - Take Cleaning Product Brand as An Example /The Impact of Green Marketing Concept on Brand Purchasing Decision-making - Take Cleaning Product Brand as An Example呂雪卿撰 - 花蓮縣 :東華大學國際企業學系, 2017 - 86面 :圖,表 ;30公分

校內電子全文開放日期 2022.7.5

碩士Master論文--國立東華大學國際企業學系

含參考書目Subjects--Index Terms:

綠色品牌知名度

綠色行銷構念對品牌購買決策之影響--以清潔產品品牌為例 = = The Impact of Green Marketing Concept on Brand Purchasing Decision-making - Take Cleaning Product Brand as An Example /
LDR:01595nam0 2200397 450 001 2087000
008 171011s2017 ch ak e m 000 0 chi d
020 $q (平裝)
040 $a NDHU $b chi $c NDHU $d NDHU $e ccr
041 0 # $a chi $b chi $b eng
066 $c $1
100 1 $a 呂雪卿 $e 撰 $3 3215512
245 1 0 $a 綠色行銷構念對品牌購買決策之影響--以清潔產品品牌為例 = $b The Impact of Green Marketing Concept on Brand Purchasing Decision-making - Take Cleaning Product Brand as An Example / $c 呂雪卿撰
246 3 1 $a The Impact of Green Marketing Concept on Brand Purchasing Decision-making - Take Cleaning Product Brand as An Example
260 # $a 花蓮縣 : $b 東華大學國際企業學系, $c 2017
300 $a 86面 : $b 圖,表 ; $c 30公分
500 $a 校內電子全文開放日期 2022.7.5
500 $a 校外電子全文開放日期 2022.7.5
500 $a 國圖全文開放日期 2022.7.5
500 $a 畢業學年度: 105
500 $a 指導教授: 陳啟斌
502 $a 碩士Master論文--國立東華大學國際企業學系
504 $a 含參考書目
653 0 # $a 綠色品牌知名度
653 0 # $a 綠色品牌形象
653 0 # $a 綠色品牌關係
653 0 # $a 綠色品牌價值
653 0 # $a 決策實驗室分析法
653 0 # $a 分析網路程序法
653 0 # $a DANP (DEMATEL基於ANP)法
653 0 # $a Green brand awareness
653 0 # $a green grand image
653 0 # $a green brand relationship
653 0 # $a green grand value
653 0 # $a DEMATEL
653 0 # $a ANP
653 0 # $a DANP
700 1 # $a 陳啟斌 $e 指導 $3 2880554
700 1 # $a Chie-Bein Chen $e 指導 $3 3215513
856 4 0 $u http://134.208.29.93/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=ssid=%22610433512%22.& $z 電子全文(依作者授權而定)