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線上評價與評論矛盾性對消費者知覺品質及購買意願影響之探討 = = A S...

魏純如

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線上評價與評論矛盾性對消費者知覺品質及購買意願影響之探討 = = A Study of the Effect of Contradiction of Online Ratings and Reviews on Perceived Quality and Purchase Intention /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	線上評價與評論矛盾性對消費者知覺品質及購買意願影響之探討 =/ 魏純如撰
Reminder of title:	A Study of the Effect of Contradiction of Online Ratings and Reviews on Perceived Quality and Purchase Intention /
remainder title:	A Study of the Effect of Contradiction of Online Ratings and Reviews on Perceived Quality and Purchase Intention
Author:	魏純如
other author:	楊國彬
Published:	花蓮縣 :東華大學國際企業學系, : 2017,
Description:	106面 :圖,表 ;30公分
Notes:	校內電子全文開放日期 2019.6.19
Online resource:	http://134.208.29.93/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=ssid=%22610533001%22.&電子全文(依作者授權而定)

線上評價與評論矛盾性對消費者知覺品質及購買意願影響之探討 = = A Study of the Effect of Contradiction of Online Ratings and Reviews on Perceived Quality and Purchase Intention /
魏純如

線上評價與評論矛盾性對消費者知覺品質及購買意願影響之探討 =A Study of the Effect of Contradiction of Online Ratings and Reviews on Perceived Quality and Purchase Intention /A Study of the Effect of Contradiction of Online Ratings and Reviews on Perceived Quality and Purchase Intention魏純如撰 - 花蓮縣 :東華大學國際企業學系, 2017 - 106面 :圖,表 ;30公分

校內電子全文開放日期 2019.6.19

碩士Master論文--國立東華大學國際企業學系

含參考書目Subjects--Index Terms:

矛盾性

線上評價與評論矛盾性對消費者知覺品質及購買意願影響之探討 = = A Study of the Effect of Contradiction of Online Ratings and Reviews on Perceived Quality and Purchase Intention /
LDR:01439nam0 2200349 450 001 2086923
008 171011s2017 ch ak e m 000 0 chi d
020 $q (平裝)
040 $a NDHU $b chi $c NDHU $d NDHU $e ccr
041 0 # $a chi $b chi $b eng
066 $c $1
100 1 $a 魏純如 $e 撰 $3 3215386
245 1 0 $a 線上評價與評論矛盾性對消費者知覺品質及購買意願影響之探討 = $b A Study of the Effect of Contradiction of Online Ratings and Reviews on Perceived Quality and Purchase Intention / $c 魏純如撰
246 3 1 $a A Study of the Effect of Contradiction of Online Ratings and Reviews on Perceived Quality and Purchase Intention
260 # $a 花蓮縣 : $b 東華大學國際企業學系, $c 2017
300 $a 106面 : $b 圖,表 ; $c 30公分
500 $a 校內電子全文開放日期 2019.6.19
500 $a 校外電子全文開放日期 2019.6.19
500 $a 國圖全文開放日期 2019.6.19
500 $a 畢業學年度: 105
500 $a 指導教授: 楊國彬
502 $a 碩士Master論文--國立東華大學國際企業學系
504 $a 含參考書目
653 0 # $a 矛盾性
653 0 # $a 網路評價與評論
653 0 # $a 知覺品質
653 0 # $a 企業回應
653 0 # $a 涉入程度
653 0 # $a 購買意願
653 0 # $a online rating and review
653 0 # $a contradiction
653 0 # $a perceived quality
653 0 # $a purchase intention
700 1 # $a 楊國彬 $e 指導 $3 3070800
700 1 # $a Kuo-Ping Yang $e 指導 $3 3215387
856 4 0 $u http://134.208.29.93/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=ssid=%22610533001%22.& $z 電子全文(依作者授權而定)