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University-Aged Millennials' Attitud...
~
Correa, Jessica Lucia.
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University-Aged Millennials' Attitudes and Perceptions Toward Vehicle Ownership and Car-Sharing.
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
University-Aged Millennials' Attitudes and Perceptions Toward Vehicle Ownership and Car-Sharing./
作者:
Correa, Jessica Lucia.
面頁冊數:
164 p.
附註:
Source: Masters Abstracts International, Volume: 55-04.
Contained By:
Masters Abstracts International55-04(E).
標題:
Environmental studies. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10110403
ISBN:
9781339736587
University-Aged Millennials' Attitudes and Perceptions Toward Vehicle Ownership and Car-Sharing.
Correa, Jessica Lucia.
University-Aged Millennials' Attitudes and Perceptions Toward Vehicle Ownership and Car-Sharing.
- 164 p.
Source: Masters Abstracts International, Volume: 55-04.
Thesis (M.A.)--Trent University (Canada), 2016.
Car-sharing may have the potential to contribute to a more sustainable transportation system. The current research sought to answer the question: what are university-aged Millennials' perceptions and attitudes toward the adoption of vehicle sharing and private vehicle ownership? The research consisted of hosting six interactive focus group sessions with Millennial students, who currently do not own vehicles. Using a qualitative approach, I analyzed the discussions through a social practice theory lens. I suggest that skills, meanings, materials, and social interactions have an influence on the way in which a transportation option is perceived by Millennials. The results revealed that social norms surrounding vehicle ownership and car sharing are being developed, shaped, changed, challenged and reconstructed. If car-sharing businesses, universities, and governments wish to progress toward a more sustainable transportation system, they should recognize the importance of marketing.
ISBN: 9781339736587Subjects--Topical Terms:
2122803
Environmental studies.
University-Aged Millennials' Attitudes and Perceptions Toward Vehicle Ownership and Car-Sharing.
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Car-sharing may have the potential to contribute to a more sustainable transportation system. The current research sought to answer the question: what are university-aged Millennials' perceptions and attitudes toward the adoption of vehicle sharing and private vehicle ownership? The research consisted of hosting six interactive focus group sessions with Millennial students, who currently do not own vehicles. Using a qualitative approach, I analyzed the discussions through a social practice theory lens. I suggest that skills, meanings, materials, and social interactions have an influence on the way in which a transportation option is perceived by Millennials. The results revealed that social norms surrounding vehicle ownership and car sharing are being developed, shaped, changed, challenged and reconstructed. If car-sharing businesses, universities, and governments wish to progress toward a more sustainable transportation system, they should recognize the importance of marketing.
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