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Influence of consumers' perceived em...

Palomba, Anthony.

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Influence of consumers' perceived emotional intelligence, regulation and repair as related to media consumption experiences.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Influence of consumers' perceived emotional intelligence, regulation and repair as related to media consumption experiences./
Author:	Palomba, Anthony.
Description:	169 p.
Notes:	Source: Dissertation Abstracts International, Volume: 77-09(E), Section: A.
Contained By:	Dissertation Abstracts International77-09A(E).
Subject:	Mass communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10102516
ISBN:	9781339662213

Influence of consumers' perceived emotional intelligence, regulation and repair as related to media consumption experiences.
Palomba, Anthony.

Influence of consumers' perceived emotional intelligence, regulation and repair as related to media consumption experiences. - 169 p.

Source: Dissertation Abstracts International, Volume: 77-09(E), Section: A.

Thesis (Ph.D.)--University of Florida, 2015.

This study considers consumers' levels of perceived emotional intelligence, viewing how virtual parasocial relationships and perceptions of brand personalities may moderate the relationship between consumers' gratifications sought and media consumption experience, examining how well consumers perceive themselves to be able to access the appropriate video game product to reinforce or regulate a particular emotional state, and how this influences consumers' media consumption experience. A national survey of 25-year-old to 35-year-old video game brand loyalists (N=902) was conducted, and linear regressions, confirmatory factor analyses, exploratory factor analyses and structural equation modeling statistics were used to explore a research question and test hypotheses. Perceived emotional intelligence was found to be a statistically significant predictor of perceived autonomy in regulating or repairing their emotional state. Gratifications sought was found to be a predictor of media consumption experiences.

ISBN: 9781339662213Subjects--Topical Terms:

2144804
Mass communication.

Influence of consumers' perceived emotional intelligence, regulation and repair as related to media consumption experiences.
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500 $a Adviser: Amy Jo Coffey.
502 $a Thesis (Ph.D.)--University of Florida, 2015.
520 $a This study considers consumers' levels of perceived emotional intelligence, viewing how virtual parasocial relationships and perceptions of brand personalities may moderate the relationship between consumers' gratifications sought and media consumption experience, examining how well consumers perceive themselves to be able to access the appropriate video game product to reinforce or regulate a particular emotional state, and how this influences consumers' media consumption experience. A national survey of 25-year-old to 35-year-old video game brand loyalists (N=902) was conducted, and linear regressions, confirmatory factor analyses, exploratory factor analyses and structural equation modeling statistics were used to explore a research question and test hypotheses. Perceived emotional intelligence was found to be a statistically significant predictor of perceived autonomy in regulating or repairing their emotional state. Gratifications sought was found to be a predictor of media consumption experiences.
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