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Mass Media Manipulation and Gender: ...

Prizmich, Heidi.

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Mass Media Manipulation and Gender: The Message Advertisements Are Sending Young Girls.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Mass Media Manipulation and Gender: The Message Advertisements Are Sending Young Girls./
Author:	Prizmich, Heidi.
Description:	49 p.
Notes:	Source: Masters Abstracts International, Volume: 54-06.
Contained By:	Masters Abstracts International54-06(E).
Subject:	Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1594324
ISBN:	9781321913811

Mass Media Manipulation and Gender: The Message Advertisements Are Sending Young Girls.
Prizmich, Heidi.

Mass Media Manipulation and Gender: The Message Advertisements Are Sending Young Girls. - 49 p.

Source: Masters Abstracts International, Volume: 54-06.

Thesis (M.A.)--Gonzaga University, 2015.

This study investigates messages advertisers are sending young girls ages 6-16 in America. The theoretical basis of the research includes Cultivation Theory, Social Cognitive Theory, and Social Learning Theory. Television advertisements and toy stores were coded during an 18-day study. Non-traditional advertisements, such as toys, were also part of the study. The findings of the study are: 1) advertisements encourage young girls to be similar to television characters, 2) advertisements focus on glam, beauty, and royalty, 3) advertisements promote changing appearances by using makeup and weight loss supplements, 4) television networks manipulate children into thinking they are "friends" with the characters on the shows. This study concluded media manipulates children and encourages them to attain a life that is unattainable. The study aligns with past research and implications of the harmful impact advertisements can have on children. Future research on this study should be done in different countries and with multiple coders.

ISBN: 9781321913811Subjects--Topical Terms:

524709
Communication.

Mass Media Manipulation and Gender: The Message Advertisements Are Sending Young Girls.
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100 1 $a Prizmich, Heidi. $3 3194321
245 1 0 $a Mass Media Manipulation and Gender: The Message Advertisements Are Sending Young Girls.
300 $a 49 p.
500 $a Source: Masters Abstracts International, Volume: 54-06.
500 $a Adviser: Carolyn Cunningham.
502 $a Thesis (M.A.)--Gonzaga University, 2015.
520 $a This study investigates messages advertisers are sending young girls ages 6-16 in America. The theoretical basis of the research includes Cultivation Theory, Social Cognitive Theory, and Social Learning Theory. Television advertisements and toy stores were coded during an 18-day study. Non-traditional advertisements, such as toys, were also part of the study. The findings of the study are: 1) advertisements encourage young girls to be similar to television characters, 2) advertisements focus on glam, beauty, and royalty, 3) advertisements promote changing appearances by using makeup and weight loss supplements, 4) television networks manipulate children into thinking they are "friends" with the characters on the shows. This study concluded media manipulates children and encourages them to attain a life that is unattainable. The study aligns with past research and implications of the harmful impact advertisements can have on children. Future research on this study should be done in different countries and with multiple coders.
520 $a Keywords: media, manipulation, advertisements, children.
590 $a School code: 0736.
650 4 $a Communication. $3 524709
650 4 $a Women's studies. $3 526816
650 4 $a Mass communication. $3 2144804
650 4 $a Social psychology. $3 520219
650 4 $a Cognitive psychology. $3 523881
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