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Social change through digital commun...

Albang, Katie A.

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Social change through digital communication: a project designed to explore the positive impact that advertising and the media have in empowering change for women within organizations.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Social change through digital communication: a project designed to explore the positive impact that advertising and the media have in empowering change for women within organizations./
Author:	Albang, Katie A.
Description:	36 p.
Notes:	Source: Masters Abstracts International, Volume: 54-05.
Contained By:	Masters Abstracts International54-05(E).
Subject:	Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1589391
ISBN:	9781321769852

Social change through digital communication: a project designed to explore the positive impact that advertising and the media have in empowering change for women within organizations.
Albang, Katie A.

Social change through digital communication: a project designed to explore the positive impact that advertising and the media have in empowering change for women within organizations. - 36 p.

Source: Masters Abstracts International, Volume: 54-05.

Thesis (M.A.)--Gonzaga University, 2015.

This is a project that examines gender stereotypes, social perception, power and fear as factors as to why there are few women in leadership positions. It also explores how social change through digital communication strategies such as advertising are effective ways to empower women and help reach gender equality in the workplace. This project looks at how advertising campaigns have begun to focus on empowering women, gender equality and the attempt to eliminate stereotypes through digital media and communication initiatives. In addition, the interactive universalism philosophy and ethical assumptions along with the social identity theory are used to support the concept that social change through digital communication is an effective way to narrow the gender gap and create equality in the workplace. The project used the literature review as the foundation for the website and included custom content written specifically for the website. The intention of the website was to create a digital community that provides informational content to empower women to lead in life and business. Change can happen but it will take awareness, education, media communication, time and support from those who encourage gender equality to make a positive difference and create equality in organizations.

ISBN: 9781321769852Subjects--Topical Terms:

524709
Communication.

Social change through digital communication: a project designed to explore the positive impact that advertising and the media have in empowering change for women within organizations.
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245 1 0 $a Social change through digital communication: a project designed to explore the positive impact that advertising and the media have in empowering change for women within organizations.
300 $a 36 p.
500 $a Source: Masters Abstracts International, Volume: 54-05.
500 $a Advisers: Michael Hazel; David B. Givens.
502 $a Thesis (M.A.)--Gonzaga University, 2015.
520 $a This is a project that examines gender stereotypes, social perception, power and fear as factors as to why there are few women in leadership positions. It also explores how social change through digital communication strategies such as advertising are effective ways to empower women and help reach gender equality in the workplace. This project looks at how advertising campaigns have begun to focus on empowering women, gender equality and the attempt to eliminate stereotypes through digital media and communication initiatives. In addition, the interactive universalism philosophy and ethical assumptions along with the social identity theory are used to support the concept that social change through digital communication is an effective way to narrow the gender gap and create equality in the workplace. The project used the literature review as the foundation for the website and included custom content written specifically for the website. The intention of the website was to create a digital community that provides informational content to empower women to lead in life and business. Change can happen but it will take awareness, education, media communication, time and support from those who encourage gender equality to make a positive difference and create equality in organizations.
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