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Media literacy education: A media li...

Poliquin, Agnes.

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Media literacy education: A media literacy campaign on the social significance of media literacy and its educational need.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Media literacy education: A media literacy campaign on the social significance of media literacy and its educational need./
Author:	Poliquin, Agnes.
Description:	39 p.
Notes:	Source: Masters Abstracts International, Volume: 55-03.
Contained By:	Masters Abstracts International55-03(E).
Subject:	Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10007483
ISBN:	9781339448138

Media literacy education: A media literacy campaign on the social significance of media literacy and its educational need.
Poliquin, Agnes.

Media literacy education: A media literacy campaign on the social significance of media literacy and its educational need. - 39 p.

Source: Masters Abstracts International, Volume: 55-03.

Thesis (M.A.)--Gonzaga University, 2015.

Research has shown that the amount of media that today's youth is exposed to continues to rise dramatically each year. Averaging 11 hours a day, youth are encountering new challenges like miscommunication and risking becoming a less productive citizen by the time they finish secondary school. Media literacy is a tool that combats this overexposure of media to educate, create and develop ways youth can combat this influence of mass media messages. This project promotes media literacy education, based in the use of the Jon Piaget's constructivist learning theory and George Gerbner's cultivation theory. The project is a media literacy campaign, meant to inform and persuade teachers, school administrators and students on the many benefits of media literacy, using the archival methodology. The project contains an informational PowerPoint on the significance of media literacy within society and an infographic on media literacy. The key audiences for the PowerPoint are administrators and teachers, and the infographic is geared towards parents and the general public. Because the PowerPoint is more detailed and answers specific questions likely to be asked by those directly involved with the school ( i.e. why should media literacy be brought to my school and how can it benefit the majority of students?), it is more appropriate for teachers, assistant principals, deans, etc. The infographic however, is quickly and more easily understood, and is therefore more appropriate for those, like parents, who want to know about media literacy quickly.

ISBN: 9781339448138Subjects--Topical Terms:

524709
Communication.

Media literacy education: A media literacy campaign on the social significance of media literacy and its educational need.
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