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Facebook Face-ism: Perception of Com...

Pixley, Marissa.

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Facebook Face-ism: Perception of Competency in Social Media Profile Images and its Relationship to Gender.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Facebook Face-ism: Perception of Competency in Social Media Profile Images and its Relationship to Gender./
Author:	Pixley, Marissa.
Description:	40 p.
Notes:	Source: Masters Abstracts International, Volume: 54-03.
Contained By:	Masters Abstracts International54-03(E).
Subject:	Mass communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1584260
ISBN:	9781321574500

Facebook Face-ism: Perception of Competency in Social Media Profile Images and its Relationship to Gender.
Pixley, Marissa.

Facebook Face-ism: Perception of Competency in Social Media Profile Images and its Relationship to Gender. - 40 p.

Source: Masters Abstracts International, Volume: 54-03.

Thesis (M.S.)--Rochester Institute of Technology, 2015.

This study investigated the impact of facial prominence in Facebook profile images on perceived competency. It also considered the gender of the subject in the profile image and the gender of the respondent. A survey was administered to 177 undergraduate students asking them to rate the level of perceived competency for four Facebook profile images. Results indicated that Facebook profile images with high face-ism levels were rated significantly higher than that of images with low face-ism levels. Contrary to predictions, profile images of females were rated significantly more competent than images of males. Gender of the respondent played a significant role in evaluating competency in three of the four cases with female participants rating images of males and females significantly higher than male participants.

ISBN: 9781321574500Subjects--Topical Terms:

2144804
Mass communication.

Facebook Face-ism: Perception of Competency in Social Media Profile Images and its Relationship to Gender.
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020 $a 9781321574500
035 $a (MiAaPQ)AAI1584260
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100 1 $a Pixley, Marissa. $3 3193679
245 1 0 $a Facebook Face-ism: Perception of Competency in Social Media Profile Images and its Relationship to Gender.
300 $a 40 p.
500 $a Source: Masters Abstracts International, Volume: 54-03.
500 $a Advisers: Kelly N. Martin; Sarah Thompson.
502 $a Thesis (M.S.)--Rochester Institute of Technology, 2015.
520 $a This study investigated the impact of facial prominence in Facebook profile images on perceived competency. It also considered the gender of the subject in the profile image and the gender of the respondent. A survey was administered to 177 undergraduate students asking them to rate the level of perceived competency for four Facebook profile images. Results indicated that Facebook profile images with high face-ism levels were rated significantly higher than that of images with low face-ism levels. Contrary to predictions, profile images of females were rated significantly more competent than images of males. Gender of the respondent played a significant role in evaluating competency in three of the four cases with female participants rating images of males and females significantly higher than male participants.
590 $a School code: 0465.
650 4 $a Mass communication. $3 2144804
650 4 $a Communication. $3 524709
650 4 $a Web studies. $3 2122754
690 $a 0708
690 $a 0459
690 $a 0646
710 2 $a Rochester Institute of Technology. $b Communication and Media Technologies. $3 1037381
773 0 $t Masters Abstracts International $g 54-03(E).
790 $a 0465
791 $a M.S.
792 $a 2015
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1584260