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The Rhetoric of Social Robots: How C...

Mabry, Leslie.

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The Rhetoric of Social Robots: How Consumerism is Shaping Perceptions of Robotic Ontology.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The Rhetoric of Social Robots: How Consumerism is Shaping Perceptions of Robotic Ontology./
Author:	Mabry, Leslie.
Description:	41 p.
Notes:	Source: Masters Abstracts International, Volume: 55-04.
Contained By:	Masters Abstracts International55-04(E).
Subject:	Rhetoric. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10077423
ISBN:	9781339588865

The Rhetoric of Social Robots: How Consumerism is Shaping Perceptions of Robotic Ontology.
Mabry, Leslie.

The Rhetoric of Social Robots: How Consumerism is Shaping Perceptions of Robotic Ontology. - 41 p.

Source: Masters Abstracts International, Volume: 55-04.

Thesis (Master's)--University of Washington, 2016.

Early producers of robots in the emerging social robotics space rely heavily upon polysemy to present their products as both possessing an anthropomorphic ontology and being consumer products for sale. The receptional fragments of early purchasers of social robots suggest they too engage in a reading of the robots as both social beings and technological products. However, both producers and consumers of social robots are able to sustain these disparate readings only because one interpretation is perceived axiomatically as more "real" than the other. In the following paper, the textual, material, visual, and receptional rhetorics surrounding two robots anticipated to arrive in homes in 2016 are examined. Through close reading and analysis of numerous rhetorical devices---including identification, interpellation, narrative and metaphor---a new form of relational polysemy is revealed. Characterized as a both/and/only reading, the polysemy expressed by both producers and consumers in the rhetoric of social robots indicates consumerism as the defining force in the ontological categorization of social robots.

ISBN: 9781339588865Subjects--Topical Terms:

516647
Rhetoric.

The Rhetoric of Social Robots: How Consumerism is Shaping Perceptions of Robotic Ontology.
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245 1 4 $a The Rhetoric of Social Robots: How Consumerism is Shaping Perceptions of Robotic Ontology.
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500 $a Source: Masters Abstracts International, Volume: 55-04.
500 $a Adviser: Leah Ceccarelli.
502 $a Thesis (Master's)--University of Washington, 2016.
520 $a Early producers of robots in the emerging social robotics space rely heavily upon polysemy to present their products as both possessing an anthropomorphic ontology and being consumer products for sale. The receptional fragments of early purchasers of social robots suggest they too engage in a reading of the robots as both social beings and technological products. However, both producers and consumers of social robots are able to sustain these disparate readings only because one interpretation is perceived axiomatically as more "real" than the other. In the following paper, the textual, material, visual, and receptional rhetorics surrounding two robots anticipated to arrive in homes in 2016 are examined. Through close reading and analysis of numerous rhetorical devices---including identification, interpellation, narrative and metaphor---a new form of relational polysemy is revealed. Characterized as a both/and/only reading, the polysemy expressed by both producers and consumers in the rhetoric of social robots indicates consumerism as the defining force in the ontological categorization of social robots.
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