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Care and capitalist crisis in anglop...

Krueger, Meredith Johnson.

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Care and capitalist crisis in anglophone digital landscapes: the case of the mompreneur.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Care and capitalist crisis in anglophone digital landscapes: the case of the mompreneur./
Author:	Krueger, Meredith Johnson.
Description:	114 p.
Notes:	Source: Masters Abstracts International, Volume: 55-02.
Contained By:	Masters Abstracts International55-02(E).
Subject:	Geography. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1599842
ISBN:	9781339072500

Care and capitalist crisis in anglophone digital landscapes: the case of the mompreneur.
Krueger, Meredith Johnson.

Care and capitalist crisis in anglophone digital landscapes: the case of the mompreneur. - 114 p.

Source: Masters Abstracts International, Volume: 55-02.

Thesis (Master's)--University of Washington, 2015.

The term "mompreneur" has fallen into heavy usage in anglophone media since 2008. A mesh of two ideologically-loaded words, "mom" and "entrepreneur," the mompreneur is frequently defined by the functional meaning of these two words, but in this thesis I develop a more specific definition and study her as a discursive figure located at a particular intersection of identities. I argue that the mompreneur is a normative ideal in anglophone techno-utopian discourses who structures emergent political-economic relations. I find that she is overwhelmingly constructed as a high-achieving, flexible, creative, multi-tasking "supermom" who makes use of digital information and communication technologies to run a business from home while maximizing quality time with her (biological) children. I ask, what does the mompreneur's idealized lifestyle and its complementary narratives tell us about the reproduction of white supremacy, heteropatriarchy and capitalism in a colorblind, postfeminist techno-optimist context? What can she tell us about the governance of care amidst economic relations increasingly mediated through digital technology? I take the discourse of mompreneurship as a case study by which to analyze the production of gendered and entrepreneurial subjectivities in relation to capitalist crisis. I find that the figure of the "mompreneur" emerges in her particular, anglophone political-economic context to reinforce the privatization and feminization of care work, to help construct a social consensus around technological advance and to absorb and appease surplus population.

ISBN: 9781339072500Subjects--Topical Terms:

524010
Geography.

Care and capitalist crisis in anglophone digital landscapes: the case of the mompreneur.
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500 $a Source: Masters Abstracts International, Volume: 55-02.
500 $a Adviser: Victoria A. Lawson.
502 $a Thesis (Master's)--University of Washington, 2015.
520 $a The term "mompreneur" has fallen into heavy usage in anglophone media since 2008. A mesh of two ideologically-loaded words, "mom" and "entrepreneur," the mompreneur is frequently defined by the functional meaning of these two words, but in this thesis I develop a more specific definition and study her as a discursive figure located at a particular intersection of identities. I argue that the mompreneur is a normative ideal in anglophone techno-utopian discourses who structures emergent political-economic relations. I find that she is overwhelmingly constructed as a high-achieving, flexible, creative, multi-tasking "supermom" who makes use of digital information and communication technologies to run a business from home while maximizing quality time with her (biological) children. I ask, what does the mompreneur's idealized lifestyle and its complementary narratives tell us about the reproduction of white supremacy, heteropatriarchy and capitalism in a colorblind, postfeminist techno-optimist context? What can she tell us about the governance of care amidst economic relations increasingly mediated through digital technology? I take the discourse of mompreneurship as a case study by which to analyze the production of gendered and entrepreneurial subjectivities in relation to capitalist crisis. I find that the figure of the "mompreneur" emerges in her particular, anglophone political-economic context to reinforce the privatization and feminization of care work, to help construct a social consensus around technological advance and to absorb and appease surplus population.
590 $a School code: 0250.
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