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Visitor Connection: Digital Integrat...

Gelb, Leah.

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Visitor Connection: Digital Integration Strategy for the Art Museum Experience.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Visitor Connection: Digital Integration Strategy for the Art Museum Experience./
Author:	Gelb, Leah.
Description:	79 p.
Notes:	Source: Masters Abstracts International, Volume: 54-05.
Contained By:	Masters Abstracts International54-05(E).
Subject:	Museum studies. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1589375
ISBN:	9781321768954

Visitor Connection: Digital Integration Strategy for the Art Museum Experience.
Gelb, Leah.

Visitor Connection: Digital Integration Strategy for the Art Museum Experience. - 79 p.

Source: Masters Abstracts International, Volume: 54-05.

Thesis (M.A.)--The University of the Arts, 2015.

The normalization of digital integration into everyday life includes that of the art museum environment. However, simply installing digital devices into museum galleries does not necessarily meet visitor needs. This thesis argues that applying the study of everyday digital use to museum visitor studies will inform museum professionals when planning, executing, and evaluating interactive devices in their galleries. It is through identifying a targeted audience, creating measurable goals and objectives for digital application, as well as a detailed evaluation plan that will result in a successful digital integration strategy for art museum galleries. While a device's "wow factor" can play a part in attracting audiences, this work delves into visitor studies that are vital for successful strategic planning, and considerations that will create and impart an engaging and a lasting impression on art museum audiences.

ISBN: 9781321768954Subjects--Topical Terms:

2122775
Museum studies.

Visitor Connection: Digital Integration Strategy for the Art Museum Experience.
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020 $a 9781321768954
035 $a (MiAaPQ)AAI1589375
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100 1 $a Gelb, Leah. $3 3190966
245 1 0 $a Visitor Connection: Digital Integration Strategy for the Art Museum Experience.
300 $a 79 p.
500 $a Source: Masters Abstracts International, Volume: 54-05.
500 $a Includes supplementary digital materials.
500 $a Adviser: Joseph Gonzales.
502 $a Thesis (M.A.)--The University of the Arts, 2015.
520 $a The normalization of digital integration into everyday life includes that of the art museum environment. However, simply installing digital devices into museum galleries does not necessarily meet visitor needs. This thesis argues that applying the study of everyday digital use to museum visitor studies will inform museum professionals when planning, executing, and evaluating interactive devices in their galleries. It is through identifying a targeted audience, creating measurable goals and objectives for digital application, as well as a detailed evaluation plan that will result in a successful digital integration strategy for art museum galleries. While a device's "wow factor" can play a part in attracting audiences, this work delves into visitor studies that are vital for successful strategic planning, and considerations that will create and impart an engaging and a lasting impression on art museum audiences.
590 $a School code: 1289.
650 4 $a Museum studies. $3 2122775
690 $a 0730
710 2 $a The University of the Arts. $b Museum Communication. $3 2103817
773 0 $t Masters Abstracts International $g 54-05(E).
790 $a 1289
791 $a M.A.
792 $a 2015
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1589375