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Roles and Responsibilities of Digita...

Miller, Julian E.

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Roles and Responsibilities of Digital Engagement Managers in Art Museums.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Roles and Responsibilities of Digital Engagement Managers in Art Museums./
Author:	Miller, Julian E.
Description:	66 p.
Notes:	Source: Masters Abstracts International, Volume: 55-05.
Contained By:	Masters Abstracts International55-05(E).
Subject:	Museum studies. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10138670
ISBN:	9781339942278

Roles and Responsibilities of Digital Engagement Managers in Art Museums.
Miller, Julian E.

Roles and Responsibilities of Digital Engagement Managers in Art Museums. - 66 p.

Source: Masters Abstracts International, Volume: 55-05.

Thesis (Master's)--University of Washington, 2016.

Digital technology is ubiquitous, inseparable, and permeates all aspects of our lives, but understanding how to use this technology in galleries and online, is not self-evident. As a result, some museums have established professional, salaried positions that focus specifically on delivering compelling content and relevant audience engagement strategies. Through candid interviews with six art museum professionals from across the country, this research paper examines the roles and responsibilities of Digital Engagement Managers (DEM) in developing a digital strategy for their institution. A common theme emerged which was shared by all participants referred to as the "Big Three" which are collaboration, project management, and content balance. The Big Three roles and responsibilities of DEMs shifts the focus away from "digital" as the platform toward more important concepts of content, engagement, and visitor experience. This research paper will suggest how art museums can become pioneers in the digital revolution and offer unique experiences to its audiences.

ISBN: 9781339942278Subjects--Topical Terms:

2122775
Museum studies.

Roles and Responsibilities of Digital Engagement Managers in Art Museums.
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100 1 $a Miller, Julian E. $3 3190957
245 1 0 $a Roles and Responsibilities of Digital Engagement Managers in Art Museums.
300 $a 66 p.
500 $a Source: Masters Abstracts International, Volume: 55-05.
500 $a Adviser: Jessica Luke.
502 $a Thesis (Master's)--University of Washington, 2016.
520 $a Digital technology is ubiquitous, inseparable, and permeates all aspects of our lives, but understanding how to use this technology in galleries and online, is not self-evident. As a result, some museums have established professional, salaried positions that focus specifically on delivering compelling content and relevant audience engagement strategies. Through candid interviews with six art museum professionals from across the country, this research paper examines the roles and responsibilities of Digital Engagement Managers (DEM) in developing a digital strategy for their institution. A common theme emerged which was shared by all participants referred to as the "Big Three" which are collaboration, project management, and content balance. The Big Three roles and responsibilities of DEMs shifts the focus away from "digital" as the platform toward more important concepts of content, engagement, and visitor experience. This research paper will suggest how art museums can become pioneers in the digital revolution and offer unique experiences to its audiences.
520 $a Keywords: digital, engagement, strategy, content, museum professional.
590 $a School code: 0250.
650 4 $a Museum studies. $3 2122775
650 4 $a Arts management. $3 3168382
690 $a 0730
690 $a 0424
710 2 $a University of Washington. $b Museology. $3 2102343
773 0 $t Masters Abstracts International $g 55-05(E).
790 $a 0250
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793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10138670