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The influence of privacy awareness a...

Liu, Rui.

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The influence of privacy awareness and privacy self-efficacy in e-commerce.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The influence of privacy awareness and privacy self-efficacy in e-commerce./
Author:	Liu, Rui.
Description:	44 p.
Notes:	Source: Masters Abstracts International, Volume: 55-03.
Contained By:	Masters Abstracts International55-03(E).
Subject:	Information technology. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1606352
ISBN:	9781339385617

The influence of privacy awareness and privacy self-efficacy in e-commerce.
Liu, Rui.

The influence of privacy awareness and privacy self-efficacy in e-commerce. - 44 p.

Source: Masters Abstracts International, Volume: 55-03.

Thesis (M.S.)--The University of North Carolina at Greensboro, 2015.

During the past decade, the Internet has become an essential tool for communication, entertainment and business. It has especially changed the way business is conduct. Information technology has significantly affected the market and business. As the increasing of online shopping activities, users have started to gain knowledge about the Internet. They have become more confident about their knowledge, and their online privacy self-efficacy seems like have been improved. Some users said they are worried about their privacy while purchasing online. And more than three-quarters of users basically agree that they wouldn't use the service, product or retailer if they felt their privacy was violated. However, is their actions really support their concern? This study will focus on data analytics and customer's awareness of privacy issue in the online purchasing behaviors. It will find out whether users are aware of the privacy issues and whether that awareness would influence their intention of future online purchasing.

ISBN: 9781339385617Subjects--Topical Terms:

532993
Information technology.

The influence of privacy awareness and privacy self-efficacy in e-commerce.
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020 $a 9781339385617
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100 1 $a Liu, Rui. $3 1024143
245 1 4 $a The influence of privacy awareness and privacy self-efficacy in e-commerce.
300 $a 44 p.
500 $a Source: Masters Abstracts International, Volume: 55-03.
500 $a Adviser: Hamid R. Nemati.
502 $a Thesis (M.S.)--The University of North Carolina at Greensboro, 2015.
520 $a During the past decade, the Internet has become an essential tool for communication, entertainment and business. It has especially changed the way business is conduct. Information technology has significantly affected the market and business. As the increasing of online shopping activities, users have started to gain knowledge about the Internet. They have become more confident about their knowledge, and their online privacy self-efficacy seems like have been improved. Some users said they are worried about their privacy while purchasing online. And more than three-quarters of users basically agree that they wouldn't use the service, product or retailer if they felt their privacy was violated. However, is their actions really support their concern? This study will focus on data analytics and customer's awareness of privacy issue in the online purchasing behaviors. It will find out whether users are aware of the privacy issues and whether that awareness would influence their intention of future online purchasing.
590 $a School code: 0154.
650 4 $a Information technology. $3 532993
690 $a 0489
710 2 $a The University of North Carolina at Greensboro. $b School of Business & Economics: Information Systems and Supply Chain Management. $3 3175559
773 0 $t Masters Abstracts International $g 55-03(E).
790 $a 0154
791 $a M.S.
792 $a 2015
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1606352