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Persistence in Consumer Search.

Reinholtz, Nicholas.

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Persistence in Consumer Search.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Persistence in Consumer Search./
Author:	Reinholtz, Nicholas.
Description:	98 p.
Notes:	Source: Dissertation Abstracts International, Volume: 76-03(E), Section: A.
Contained By:	Dissertation Abstracts International76-03A(E).
Subject:	Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3646168
ISBN:	9781321360684

Persistence in Consumer Search.
Reinholtz, Nicholas.

Persistence in Consumer Search. - 98 p.

Source: Dissertation Abstracts International, Volume: 76-03(E), Section: A.

Thesis (Ph.D.)--Columbia University, 2015.

This item is not available from ProQuest Dissertations & Theses.

In this dissertation, I explore determinants, and some consequences, of persistence in consumer search. Many prominent thinkers have considered the problem of search in terms of optimal solutions (e.g., Stigler 1961) or their heuristic approximations (e.g., Simon 1955). In the following research, I explore persistence in search not merely as a function of economic calibration, but rather as an outcome determined by both cognitive and motivational processes. I provide evidence that normative models of search are insufficient to explain the behavior of those whom I study. Instead, I show cases in which search persistence is a function of prior behavior (Chapter 1) and prior beliefs (Chapter 2). I further propose a cognitive model of price search behavior (Chapter 3) that can predict many of the observed behaviors that would be considered mistakes in normative price search frameworks (e.g., variance neglect, reference point effects, local contrast effects).

ISBN: 9781321360684Subjects--Topical Terms:

536353
Marketing.

Persistence in Consumer Search.
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020 $a 9781321360684
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100 1 $a Reinholtz, Nicholas. $3 3188210
245 1 0 $a Persistence in Consumer Search.
300 $a 98 p.
500 $a Source: Dissertation Abstracts International, Volume: 76-03(E), Section: A.
500 $a Advisers: Jonathan Levav; Oded Netzer.
502 $a Thesis (Ph.D.)--Columbia University, 2015.
506 $a This item is not available from ProQuest Dissertations & Theses.
520 $a In this dissertation, I explore determinants, and some consequences, of persistence in consumer search. Many prominent thinkers have considered the problem of search in terms of optimal solutions (e.g., Stigler 1961) or their heuristic approximations (e.g., Simon 1955). In the following research, I explore persistence in search not merely as a function of economic calibration, but rather as an outcome determined by both cognitive and motivational processes. I provide evidence that normative models of search are insufficient to explain the behavior of those whom I study. Instead, I show cases in which search persistence is a function of prior behavior (Chapter 1) and prior beliefs (Chapter 2). I further propose a cognitive model of price search behavior (Chapter 3) that can predict many of the observed behaviors that would be considered mistakes in normative price search frameworks (e.g., variance neglect, reference point effects, local contrast effects).
590 $a School code: 0054.
650 4 $a Marketing. $3 536353
650 4 $a Experimental psychology. $3 2144733
690 $a 0338
690 $a 0623
710 2 $a Columbia University. $b Business. $3 1681698
773 0 $t Dissertation Abstracts International $g 76-03A(E).
790 $a 0054
791 $a Ph.D.
792 $a 2015
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3646168