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In search of identity: Black masculi...

Denette, Aryn.

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In search of identity: Black masculinity as presented in advertisements in "Jet Magazine", 1974-1984.

Record Type:	Electronic resources : Monograph/item
Title/Author:	In search of identity: Black masculinity as presented in advertisements in "Jet Magazine", 1974-1984./
Author:	Denette, Aryn.
Description:	88 p.
Notes:	Source: Masters Abstracts International, Volume: 55-03.
Contained By:	Masters Abstracts International55-03(E).
Subject:	American history. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10010892
ISBN:	9781339469034

In search of identity: Black masculinity as presented in advertisements in "Jet Magazine", 1974-1984.
Denette, Aryn.

In search of identity: Black masculinity as presented in advertisements in "Jet Magazine", 1974-1984. - 88 p.

Source: Masters Abstracts International, Volume: 55-03.

Thesis (M.A.)--University of Central Arkansas, 2015.

This study analyzes advertisements in JET magazine that targeted African American men between 1974 and 1984. Civil rights groups and American's growing purchasing power forced a re-evaluation of the content of advertisements targeting black male consumers, though there was minimal change in the advertising industry. The result was a decade of advertising that worked to promote positive self-image and heightened public regard of black men as a secondary purpose, but to sell products as a primary purpose. Three case studies are used to show that advertisements worked to convince African American men that the consumption of certain products helped create masculine identities. The thesis begins with information about African Americans in advertising prior to the 1970s to provide historical context. The central focus of the thesis analyzes the creation of the positive self-images present in advertisements from 1974 to 1984. The conclusion of this study analyzes a short survey of JET magazine issues from the early 2000s to show that positive self-image continues to play an important role in ads that target African American men.

ISBN: 9781339469034Subjects--Topical Terms:

2122692
American history.

In search of identity: Black masculinity as presented in advertisements in "Jet Magazine", 1974-1984.
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245 1 0 $a In search of identity: Black masculinity as presented in advertisements in "Jet Magazine", 1974-1984.
300 $a 88 p.
500 $a Source: Masters Abstracts International, Volume: 55-03.
500 $a Adviser: Wendy Lucas.
502 $a Thesis (M.A.)--University of Central Arkansas, 2015.
520 $a This study analyzes advertisements in JET magazine that targeted African American men between 1974 and 1984. Civil rights groups and American's growing purchasing power forced a re-evaluation of the content of advertisements targeting black male consumers, though there was minimal change in the advertising industry. The result was a decade of advertising that worked to promote positive self-image and heightened public regard of black men as a secondary purpose, but to sell products as a primary purpose. Three case studies are used to show that advertisements worked to convince African American men that the consumption of certain products helped create masculine identities. The thesis begins with information about African Americans in advertising prior to the 1970s to provide historical context. The central focus of the thesis analyzes the creation of the positive self-images present in advertisements from 1974 to 1984. The conclusion of this study analyzes a short survey of JET magazine issues from the early 2000s to show that positive self-image continues to play an important role in ads that target African American men.
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650 4 $a American history. $3 2122692
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710 2 $a University of Central Arkansas. $b History. $3 3188107
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