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A study of electronic service qualit...

Vivekanandan, Sivas.

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A study of electronic service quality on fitness firms: A customer perspective.

Record Type:	Electronic resources : Monograph/item
Title/Author:	A study of electronic service quality on fitness firms: A customer perspective./
Author:	Vivekanandan, Sivas.
Description:	61 p.
Notes:	Source: Masters Abstracts International, Volume: 55-01.
Contained By:	Masters Abstracts International55-01(E).
Subject:	Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1596113
ISBN:	9781321959666

A study of electronic service quality on fitness firms: A customer perspective.
Vivekanandan, Sivas.

A study of electronic service quality on fitness firms: A customer perspective. - 61 p.

Source: Masters Abstracts International, Volume: 55-01.

Thesis (M.S.)--Mississippi State University, 2015.

Electronic service quality (ESQ) and customer orientation (CO) have become key tools to succeed in the competitive marketplace. Thus, the purpose of this research was to study how CO as perceived by the customers impacts their perception about the firm's ESQ and to study the impact of this perceived ESQ on the outcomes at the customer level. There has been minimal research conducted on the components of ESQ in the fitness industry. Therefore, this research was focused on fitness firms wherein the participants for this study were the everyday gym goers. A quantitative survey was conducted in order to collect the data, and regression analysis was used to test the validity of the proposed model. The findings showed that there is a positive relationship between perceived CO and perceived ESQ, and a positive relationship between perceived ESQ and customer level outcomes such as customer satisfaction, customer trust and word-of-mouth.

ISBN: 9781321959666Subjects--Topical Terms:

536353
Marketing.

A study of electronic service quality on fitness firms: A customer perspective.
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100 1 $a Vivekanandan, Sivas. $3 3187546
245 1 2 $a A study of electronic service quality on fitness firms: A customer perspective.
300 $a 61 p.
500 $a Source: Masters Abstracts International, Volume: 55-01.
500 $a Adviser: Alan L. Morse.
502 $a Thesis (M.S.)--Mississippi State University, 2015.
520 $a Electronic service quality (ESQ) and customer orientation (CO) have become key tools to succeed in the competitive marketplace. Thus, the purpose of this research was to study how CO as perceived by the customers impacts their perception about the firm's ESQ and to study the impact of this perceived ESQ on the outcomes at the customer level. There has been minimal research conducted on the components of ESQ in the fitness industry. Therefore, this research was focused on fitness firms wherein the participants for this study were the everyday gym goers. A quantitative survey was conducted in order to collect the data, and regression analysis was used to test the validity of the proposed model. The findings showed that there is a positive relationship between perceived CO and perceived ESQ, and a positive relationship between perceived ESQ and customer level outcomes such as customer satisfaction, customer trust and word-of-mouth.
590 $a School code: 0132.
650 4 $a Marketing. $3 536353
650 4 $a Sports Management. $3 2122869
650 4 $a Recreation. $3 535376
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710 2 $a Mississippi State University. $b Kinesiology. $3 3187547
773 0 $t Masters Abstracts International $g 55-01(E).
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792 $a 2015
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1596113